Social Media

SFIMA recap Any Crestodina

Recap: SFIMA with Andy Crestodina

Other than being an eloquent speaker and marketing guru, Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media. This month, our digital marketing specialists at Tandem Interactive listened in on Andy’s insights for repurposing your day-to-day communications…

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cross posting on social platforms

Cross Posting on Social Media Platforms

Whether it be for a personal account or business account, working across several social media platforms can be difficult to keep up with. Facebook, Twitter, and Instagram have different audiences and ways of communicating with those audiences. Cross posting, or…

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grow your instagram following

How to Grow Your Instagram Following

Everyone wants more Instagram followers, right? It seems simple: Just create an account and BAM the followers just start to flow in! Yeah, wouldn’t that be nice? Unfortunately, growing your Instagram following is slightly harder to do and requires a…

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create a social media calendar

How to Create a Social Media Calendar

Calendars are a must for a well-organized life and for well-organized social media accounts. Posting, tagging, liking, following – all of these are key functions of social media. For SEO and other marketers, there’s one aspect of social media which…

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facebook organic reach update

Facebook Organic Reach Update

The Update: Facebook’s organic reach now lies on the engagement factor, how many people comment on, react to or share posts which in turn, is how high posts appear in newsfeeds. This update will also be prioritized – based on…

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Avoid Falling into Facebook’s Fake News Sensor

Avoid Falling into Facebook’s Fake News Sensor

Is your Facebook newsfeed full of fake news? Mark Zuckerberg’s team has been receiving some flack following the 2016 election about fake news infiltrating the news feeds of its users. How do you know you aren’t catching glimpses of fake…

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