Unlike search engine optimization and pay per click advertising, social media marketing can be a tough cookie to track in terms of social media ROI. Considering how difficult tracking social media ROI can be, many are wary of investing time…
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When it comes to your business’ organic SEO strategies, it can help to consider other aspects of digital marketing, such as social media. It’s important to not glaze over the idea of fusing your social media strategies with your SEO.…
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Other than being an eloquent speaker and marketing guru, Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media. This month, our digital marketing specialists at Tandem Interactive listened in on Andy’s insights for repurposing your day-to-day communications…
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Whether it be for a personal account or business account, working across several social media platforms can be difficult to keep up with. Facebook, Twitter, and Instagram have different audiences and ways of communicating with those audiences. Cross posting, or…
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Everyone wants more Instagram followers, right? It seems simple: Just create an account and BAM the followers just start to flow in! Yeah, wouldn’t that be nice? Unfortunately, growing your Instagram following is slightly harder to do and requires a…
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Optimize your Insta! Instagram has launched some new features on their platform to make the user experience better and make it easier for business accounts. The site has announced that they will be testing features like a “New Posts” button…
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Calendars are a must for a well-organized life and for well-organized social media accounts. Posting, tagging, liking, following – all of these are key functions of social media. For SEO and other marketers, there’s one aspect of social media which…
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You see tons of Instagram “famous” profiles daily. What does it take to achieve this great feat? With a little bit of patience, some creativity, and these incredibly easy hacks, you can be on your way to Instagram glory. So,…
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The Update: Facebook’s organic reach now lies on the engagement factor, how many people comment on, react to or share posts which in turn, is how high posts appear in newsfeeds. This update will also be prioritized – based on…
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Twitter announced earlier this month that it would be expanding its character limit to 280 characters, thus changing the brevity for which Twitter has singularly been known. There are many critics of this change, including celebrity author J.K. Rowling, who…
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