Public Relations

Cause Marketing

Leveraging a Cause to Promote Your Brand It’s not enough to convince consumers that you have the best product or the least expensive service anymore; many brands are turning to a cause marketing strategy in order to appeal to their…

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Using PR for Link Building

Despite what others have said over the years, link building has remained one of the strongest facets of SEO. However, acquiring valuable links has become more difficult with Google’s algorithm continuously learning which links have been engineered for SEO. Therefore,…

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Marketing Conferences in 2019

There are dozens of marketing conferences you can choose from to help you expand your knowledge in the craft. Whatever your digital marketing specialty is, whether it’s SEO, PPC, Brand Reputation Management, Web Design, etc., there’s a conference for you!…

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‘Them vs. Us’ Marketing

    Loyalty is a very powerful marketing tool to build your brand and its empire. Apple has used the same marketing tactic for years that has allowed their brand to grow to its position today. Them vs. Us Marketing.…

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Super Bowl Sunday Advertising

With Superbowl XLVII two days away (February 3rd: San Francisco 49ers vs. Baltimore Ravens) it is not just a day that decides the new NFL Champions but it is the largest day in marketing as well. With an average cost…

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