Leveraging a Cause to Promote Your Brand It’s not enough to convince consumers that you have the best product or the least expensive service anymore; many brands are turning to a cause marketing strategy in order to appeal to their…
Read more
This blog is part of Tandem’s COVID-19 Business Resource Series, where we will update the community regularly and offer industry-specific tips as well as our best solutions in minimizing the economic risk many businesses may endure during this critical time.…
Read more
Despite what others have said over the years, link building has remained one of the strongest facets of SEO. However, acquiring valuable links has become more difficult with Google’s algorithm continuously learning which links have been engineered for SEO. Therefore,…
Read more
With the release of Star Wars: The Rise of Skywalker, the 9th entry of the Skywalker saga, the sequel trilogy comes to a close and the saga also has its ending (for now). While this trilogy of movies has succeeded…
Read more
There’s no doubt that Star Wars is a huge franchise, its power and relevance stretching over four decades. Star Wars and the company that creates it, Lucasfilm, made its name releasing highly successful movies, but the franchise has come to…
Read more
October is Breast Cancer Awareness Month. You’ll see many businesses participate in spreading awareness by including pink ribbons in their marketing campaigns as well as sponsoring and participating in local fundraisers. Is your business ready to take part? At Tandem…
Read more
There are dozens of marketing conferences you can choose from to help you expand your knowledge in the craft. Whatever your digital marketing specialty is, whether it’s SEO, PPC, Brand Reputation Management, Web Design, etc., there’s a conference for you!…
Read moreLoyalty is a very powerful marketing tool to build your brand and its empire. Apple has used the same marketing tactic for years that has allowed their brand to grow to its position today. Them vs. Us Marketing.…
Read moreWith Superbowl XLVII two days away (February 3rd: San Francisco 49ers vs. Baltimore Ravens) it is not just a day that decides the new NFL Champions but it is the largest day in marketing as well. With an average cost…
Read moreLast night, an article written by Timothy Burke and Jack Dickey caused a national up rise with the emergence of a story no one thought was possible. In September of 2012, Notre Dame’s Senior Captain Linebacker Manti Te’o suffered from…
Read more
An award-winning marketing
agency that specializes in
SEO, PPC, Social Media, and
Reputation Management.