A commercial electronic transaction, or e-commerce, is the bread and butter of a business that exists on the internet and is also how your company will get paid. E-commerce marketing is much like other digital marketing services, but with a stronger focus on products and services sold online. Trying to get everything that you sell to rank in search engines can be difficult, which is why an e-commerce digital marketing agency that is your best bet for a solid campaign for your website.


What Is E-Commerce Marketing?

E-commerce marketing uses social media, content creation, email campaigns, and other tactics to increase traffic and facilitate online orders. The online shopping industry is a prime example of e-commerce marketing. Retailers can advertise their products online and customers can purchase with the click of a button. E-commerce now encompasses six main categories:

  • Business-to-Consumer (B2C)
  • Business-to-Business (B2B)
  • Consumer-to-Consumer (C2C)
  • Consumer-to-Business (C2B)
  • Business-to-Administration (B2A)
  • Consumer-to-Administration (C2A)

How Does E-Commerce Work With Digital Marketing?

Because so many people use search engines to look for products, implementing an SEO marketing campaign can position your website to rank higher on SERPs. PPC advertising and social media marketing are also extremely important to e-commerce marketing. While SEO is aimed at ranking higher in order for consumers to find your company organically, PPC allows companies to bid on certain keywords in order to appear first and must pay each time a user clicks on one of these sponsored links.

Combining SEO and PPC campaigns is effective because you are targeting consumers organically with optimizations and through sponsored keywords with paid-per-click. Social media marketing allows your business to gain word-of-mouth advertising through social networks as well as paid campaigns that reach a wider audience. An effective social media presence will entice potential consumers to “like” and “follow” your page and establish your business as a reputable brand.

How to Run an Effective E-Commerce Site?

  • Create content based on products or services your company offers
  • Implement a social media marketing strategy
  • Generate email marketing campaigns
  • Personalize your brand and company
  • Develop contextual marketing concepts

The Benefits of Adding
E-commerce Marketing
for Your Business

The wide growth and popularity of e-commerce marketing have demonstrated its importance to businesses. In fact, not having one involved in your business is only hurting you. Think about the number of sales you have lost or transactions that can just be applied with a click of a button. The benefits of adding e-commerce marketing for your business including:

Reduction in operational costs
More hours for consumers to purchase
Ability to work anywhere
Global market boost

Tandem is an e-commerce digital marketing agency in South Florida that is no stranger to creating effective e-commerce marketing campaigns for companies. Adding e-commerce marketing to your company is simple with the right tools and expertise. Here at Tandem, our dedicated digital marketing team will create an e-commerce marketing strategy tailored to the requirements of your business. Contact us or call (954) 519-4114 today to learn more.

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