Email Marketing

Close-up of a Gmail inbox open on a laptop screen, highlighting the email interface used in digital marketing.

Dos and Don’ts of Using AI for Email Marketing

AI for email marketing is no longer just a trend. It’s quickly becoming a core strategy for businesses looking to personalize content, increase engagement, and automate campaigns more efficiently. From predictive subject lines to behavior-based segmentation, artificial intelligence is reshaping…

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Boost Conversions With Creative Email Campaigns

Email marketing is one of the pillars of any digital marketing campaign. Although many other communication platforms have entered the marketing conversation, emails are the primary way that businesses communicate with customers to this day. One of the principal advantages…

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christmas decorations and gifts on wooden background

Email Marketing Tips to Boost Holiday Sales

Incorporating an email marketing strategy during the holiday season is an excellent way to boost holiday sales. Throughout all of the digital channels, email continues to thrive and generate the highest return on investment (ROI). However, during the holiday season,…

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SFIMA recap Any Crestodina

Recap: SFIMA with Andy Crestodina

Other than being an eloquent speaker and marketing guru, Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media. This month, our digital marketing specialists at Tandem Interactive listened in on Andy’s insights for repurposing your day-to-day communications…

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