Landing Page Optimization

Landing Page Optimization

Landing pages are how marketers tell the company’s story; with a properly optimized landing page you can increase conversions for your business. Call (954) 519-4114 to learn more about our landing page optimization strategies.


Landing Page Optimization and Creative Solutions for Increasing Conversions

Landing pages are the prime location for marketers to tell the company’s brand story. Laying out information in a way that the reader needs to hear it. Effective information hierarchy can do wonders for your conversion rates. Thinking more like a storyteller than a marketer can help you more effectively optimize the landing pages on your website. Here at our Fort Lauderdale digital marketing agency, we share some helpful tips to consider next time you begin to design a landing page.

How Landing Page Optimization Works


Take the Simple, But Effective Approach. Establish the path you want the conversation to be between your landing page and the visitor. Guiding them naturally to your CTA, turning them into an active visitor and possible lead/sale instead of a passive viewer. Working out your information hierarchy on paper before the development stage is a more effective plan of attack when generating landing page optimization.


From Headline to Testimonials. When placing information on your different website pages, start with the most important information. Your headliners should be the answers to the questions your audience is asking. They should then be followed by more in-depth explanations, like a list of detailed points. Lists are a great format to use when you want to convey key offers or points; they stand out from the traditional block of text. From there, you want to feature proof or testimonials to reinforce the  creditably of your business. This will create trust between you and your audience.


Use Your Page Real Estate Wisely. At Tandem, we recommend looking at your site as a sales opportunity to grow and gain more costumers as you build out landing pages. Focus on the space above the fold, at the top of the page, because there’s a chance many people will not scroll all the way down. You do not want your CTA or e-commerce products to be down by the footer where people may never see valuable information that could lead to a conversion. One option to consider is the use of lightboxes to hide secondary information. Having a clickable button will trigger the lightbox, which will pop up with additional information. This element will offer an overall cleaner look for your site with a direct story and message, which is a an effective tactic for landing page optimization: a win-win all around.


Design Aesthetics. Be mindful of how UI design can boost click rates and raise the overall viewing of your site. Presenting a clear, cohesive layout and design geared for your target audience shows the viewers your level of professionalism and trustworthiness. People may pick another company over yours simply because they prefer the colors that were used on your competitor’s site. This is why it is important to invest the time into the design from the start when you’re optimizing your landing pages – it will pay off in the long run.

How Landing Pages Are Good For SEO

While landing pages are common in digital marketing, they are also super beneficial for SEO. With the right landing page optimization, you can lead the visitors to the pages you want through a proper linking structure. A landing page is good for SEO as it attracts more visitors and gives the users a direct call to action. The specialists at our SEO agency in Fort Lauderdale will optimize your landing page with the most effective strategies to increase traffic to and throughout your website.

Learn More About Landing Page Optimizations

Following some of these helpful tips to better optimize your landing page and do wonders for your numbers and sales. Sometimes the smallest adjustment can lead to a huge improvement. Make sure to do your research prior to making changes, or reach out to an online marketing agency to learn more about digital marketing services that can deliver results that are sweet as honey.

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