In order to target your desired audience you need to understand how they search and why so you can met their needs. Analyzing the psychology behind your SEO strategy can help tail your marketing efforts in the right direction to…
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The biggest part of succeeding in business is knowing who your target audience is and appealing to them. Through the use of tools such as Google Analytics, identifying your target audience has never been easier. However, knowing your target audience…
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Leveraging a Cause to Promote Your Brand It’s not enough to convince consumers that you have the best product or the least expensive service anymore; many brands are turning to a cause marketing strategy in order to appeal to their…
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New Coke is making a comeback after 34 years in hiding, and it’s all in conjunction with Stranger Things, a well-known Netflix show that will premier its third season running this summer. New Coke and Stranger Things Airing on July…
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As the largest generation in the US labor force (for real, just ask Pew Research Center)1, you can’t escape us. Say what you will about us (entitled, trophy-loving, lazy), you need our dollars if you’re going to keep your business…
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HAL 9000 may have been a scary predictor of future technology and robots, but it’s also the fictional robot most similar to the actual robots we see in everyday life. At least according to John Lawson, best-selling author and speaker…
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Your GMB is more important than you think. Google My Business (GMB) provides several great ways a company can connect with their customer. Tandem, SEO for small businesses, suggests claiming your GMB listing if you haven’t done so already. This…
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SEO can sound like a foreign language sometimes. It can be difficult for a webmaster to know where to start if you’re unfamiliar with such. Despite its specialized terms and technological aspects, the concept of SEO keyword research is simple.…
Read moreIf you are a frequent reader of the Tandem Blog, you are familiar with all our team and know that my main focus is on NeuroMarketing. When you are conscious of the tactics it is very easy to identify all…
Read moreFor those of you that aren’t familiar with the conference Pubcon, it is the premier social media and optimization conference and expo. Pubcon is held twice a year in Las Vegas and New Orleans; and is slowly growing to appear in…
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