Removing friction in user experience is essential to understanding your audience. Here is a full guide to finding the different forms of friction from our Fort Lauderdale digital marketing agency.
Read moreThere are so many benefits in understanding neuromarketing and consumer neuroscience. Here is how our digital marketing agency does consumer research to better understand how our users make non-conscious decisions.
Read moreIn order to target your desired audience you need to understand how they search and why so you can met their needs. Analyzing the psychology behind your SEO strategy can help tail your marketing efforts in the right direction to…
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The biggest part of succeeding in business is knowing who your target audience is and appealing to them. Through the use of tools such as Google Analytics, identifying your target audience has never been easier. However, knowing your target audience…
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Leveraging a Cause to Promote Your Brand It’s not enough to convince consumers that you have the best product or the least expensive service anymore; many brands are turning to a cause marketing strategy in order to appeal to their…
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New Coke is making a comeback after 34 years in hiding, and it’s all in conjunction with Stranger Things, a well-known Netflix show that will premier its third season running this summer. New Coke and Stranger Things Airing on July…
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As the largest generation in the US labor force (for real, just ask Pew Research Center)1, you can’t escape us. Say what you will about us (entitled, trophy-loving, lazy), you need our dollars if you’re going to keep your business…
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HAL 9000 may have been a scary predictor of future technology and robots, but it’s also the fictional robot most similar to the actual robots we see in everyday life. At least according to John Lawson, best-selling author and speaker…
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Your GMB is more important than you think. Google My Business (GMB) provides several great ways a company can connect with their customer. Tandem, SEO for small businesses, suggests claiming your GMB listing if you haven’t done so already. This…
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