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Cross Posting on Social Media Platforms


Whether it be for a personal account or business account, working across several social media platforms can be difficult to keep up with. Facebook, Twitter, and Instagram have different audiences and ways of communicating with those audiences. Cross posting, or posting the same content on all platforms, can be a tricky game to play, and may not work in your favor. Here at Tandem Interactive, we specialize in all things social media and have learned about the cons that come with cross posting.

Is Cross Posting Worth It?

Cross posting makes juggling several social accounts bearable – but if it’s easy, is it really worth it? People follow each page for a certain reason. It may be that they follow your Facebook page because you post important and lengthy information, or perhaps they follow your Instagram account because they love the pictures you post. Regardless of the reasoning, there is a different reason for why someone will follow your business on different platforms.

With that being said, if you decide to share the same exact photo, caption, and other information on every single one of your platforms, you may lose followers. Put yourself in the user’s place: you started following an account that you love and thought to follow them on Facebook, Twitter, and Instagram to expose yourself to all of their wonderful posts. Then you realize that every single post is exactly the same across all platforms. If you can see the same post on Instagram as you do on Facebook, then what’s the point of following both?

Stay Fresh

In order to grow your feed and make it the best it can be, it is important to create new content for each site. Your followers won’t want to miss out on new posts. Tandem Interactive can help you keep every post fun and unique so everything stays fresh! Contact us today to get started.