Staying on top of digital marketing updates is crucial for both users and providers of such services. The digital landscape is dynamic, with constant technological advancements and evolving consumer behaviors. For users, staying informed ensures that their digital marketing strategies…
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If you plan to launch into the world of digital marketing soon, you will need to learn how to use many different platforms and strategies. Doing this will make your business a truly well-rounded one. One of the most common…
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If you are involved in digital marketing in any capacity, you likely have heard about Google’s Universal Analytics vs. GA4. Google is moving its current analytics and advertising tracking tool, Universal Analytics, to Google Analytics 4, and users must transition…
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Advertising is essential to promoting a business, but it can be costly. Fortunately, Facebook provides an opportunity for small businesses to reach a large potential audience with a relatively small budget. Depending on the specifics of your ad, you can…
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One way of optimizing ad campaigns on social media is through using A/B testing best practices in your social media advertising projects, also known as “split testing.” This process involves comparing two variants of an ad against each other to…
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Joe Laratro, President and Founder of Tandem, discusses finding a solution for a drop in GA4 traffic of an important client.
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In the ever-evolving realm of digital marketing, staying at the forefront of innovation is paramount for SEO specialists. One such innovation that has quickly become a game-changer in the field is ChatGPT. As the digital landscape continues to shift, adapting…
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Our digital marketing experts remain up-to-date with the latest and greatest – along with the not-so-great – updates in the online world. Speaking of which, the latest digital marketing updates in June 2022 were quite interesting, from Google Search Console’s…
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