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COVID-19 Business Resource Series: Do’s and Don’ts of Saving Money in Times of Crisis
This blog is part of Tandem’s COVID-19 Business Resource Series, where we will update the community regularly and offer industry-specific tips as well as our best solutions to minimize the economic risk many businesses may endure during this critical time.…
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SEO E-Commerce Changes in 2020
The end of a decade is coming and new changes to the world of SEO are close behind. If you are the owner of an e-commerce business, or an SEO marketing specialist working with an e-commerce business, you certainly will…
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E-Commerce SEO Case Study: A Few Insights from Chewy’s Melanie Mitchell
In an event sponsored by the South Florida Interactive Marketing Association (SFIMA), Melanie Mitchell, Director of Acquisition Marketing and Head of SEO at Chewy.com, spoke about developing content to drive customers down the sales funnel. Headquartered in Dania Beach, Florida,…
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Get Your Website Ready for Black Friday
Black Friday is the “official” first day of Christmas shopping, when stores offer extreme discounts and deals nationwide. Three days later, online retailers get their chance to shine with the next biggest spending day, Cyber Monday. The holiday season is…
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Digital Marketing For Holiday Shoppers: Is Your Site Ready?
Over the past decade, Cyber Monday has continued to blaze the trail for online shopping the weekend after Thanksgiving. Because of this day, many Black Friday shoppers are changing their retail habits and sticking to online holiday shopping. Leading up…
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Google Shopping Campaigns: A Beginner’s Guide to Optimizing Your Product Feed
For those of you in the retail space, if you are not participating in Google’s Merchant Center for Google Shopping, your customers are not finding you! Google Merchant Center is a tool that allows you to integrate your business’ inventory…
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Why Cyber Week is Terrible for Online Merchants
Our digital marketing agency is getting into the hard truth about Cyber Week and why these numbers may not be as booming as you are led to believe.
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Can a Rise in Home Sales Influence E-commerce Sales?
Our digital marketing agency looks over BigCommerce and their “14 spoonfuls of elite executives.” Learn more about e-commerce trends.
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All Product Listing Ads Campaign Are Switching to Google Shopping
Google shopping is changing with this update. No longer will SEO specialists and website administrators be able to use PLA campaigns
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