Social Media

How to Improve Your Social Media Engagement

If you aren’t on social media (or if your social profiles are seriously slacking), you’re going to have a hard time gaining the brand recognition you’re striving for amongst the millions of users on the web. People all over the…

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How to Market to Millennials

As the largest generation in the US labor force (for real, just ask Pew Research Center)1, you can’t escape us. Say what you will about us (entitled, trophy-loving, lazy), you need our dollars if you’re going to keep your business…

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influencers in social media advertising

The Rise of Influencers in Social Media Advertising

Your favorite musician, celebrity, or beauty blogger are all doing it. Smiling with some new detox tea, a subscription box, or even promoting Botox. What gives? Those with a powerful reach on platforms like Instagram and Snapchat are participating in…

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