Your favorite musician, celebrity, or beauty blogger are all doing it. Smiling with some new detox tea, a subscription box, or even promoting Botox. What gives? Those with a powerful reach on platforms like Instagram and Snapchat are participating in…
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Businesses utilizing social media marketing may have noticed a drop in their number of followers, or perhaps a decrease in interaction. At Tandem Interactive, we know that social media is an important part of any successful online marketing strategy. There…
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Promises of luxurious cabanas, high-end cuisine, and partying with supermodels on a private island were advertised for what is now the biggest music festival scam in history. As many of you social media gurus may know, this is the story…
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Boy oh boy, where do we begin? Within the last five years, social media marketing has become a necessity for marketers across the globe. In fact, 90% of all marketers say social media marketing has increased their business exposure. With…
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Unlike search engine optimization and pay per click advertising, social media marketing can be a tough cookie to track in terms of social media ROI. Considering how difficult tracking social media ROI can be, many are wary of investing time…
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When it comes to your business’ organic SEO strategies, it can help to consider other aspects of digital marketing, such as social media. It’s important to not glaze over the idea of fusing your social media strategies with your SEO.…
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Other than being an eloquent speaker and marketing guru, Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media. This month, our digital marketing specialists at Tandem Interactive listened in on Andy’s insights for repurposing your day-to-day communications…
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Whether it be for a personal account or business account, working across several social media platforms can be difficult to keep up with. Facebook, Twitter, and Instagram have different audiences and ways of communicating with those audiences. Cross posting, or…
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Everyone wants more Instagram followers, right? It seems simple: Just create an account and BAM the followers just start to flow in! Yeah, wouldn’t that be nice? Unfortunately, growing your Instagram following is slightly harder to do and requires a…
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Optimize your Insta! Instagram has launched some new features on their platform to make the user experience better and make it easier for business accounts. The site has announced that they will be testing features like a “New Posts” button…
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