If you aren’t on social media (or if your social profiles are seriously slacking), you’re going to have a hard time gaining the brand recognition you’re striving for amongst the millions of users on the web. People all over the…
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As the largest generation in the US labor force (for real, just ask Pew Research Center)1, you can’t escape us. Say what you will about us (entitled, trophy-loving, lazy), you need our dollars if you’re going to keep your business…
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Calling all music lovers, art enthusiasts, and small biz owners — festival season is in full effect! We survived the wave of this year’s Coachella posts on our feeds that either made us never want to eat a cheeseburger again…
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The amount of note-taking and Starbucks coffee consumed during the week of Pubcon Florida 2019 was insurmountable. But don’t worry, these are the skills that we mastered in college. On the social media track at Pubcon, I was able to…
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Your favorite musician, celebrity, or beauty blogger are all doing it. Smiling with some new detox tea, a subscription box, or even promoting Botox. What gives? Those with a powerful reach on platforms like Instagram and Snapchat are participating in…
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Businesses utilizing social media marketing may have noticed a drop in their number of followers, or perhaps a decrease in interaction. At Tandem Interactive, we know that social media is an important part of any successful online marketing strategy. There…
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Promises of luxurious cabanas, high-end cuisine, and partying with supermodels on a private island were advertised for what is now the biggest music festival scam in history. As many of you social media gurus may know, this is the story…
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Boy oh boy, where do we begin? Within the last five years, social media marketing has become a necessity for marketers across the globe. In fact, 90% of all marketers say social media marketing has increased their business exposure. With…
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Unlike search engine optimization and pay per click advertising, social media marketing can be a tough cookie to track in terms of social media ROI. Considering how difficult tracking social media ROI can be, many are wary of investing time…
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When it comes to your business’ organic SEO strategies, it can help to consider other aspects of digital marketing, such as social media. It’s important to not glaze over the idea of fusing your social media strategies with your SEO.…
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