Women’s Entrepreneurship Day is dedicated to celebrating the success of strong, fearless women around the globe, who pursue their dream of owning their own businesses and taking control of their time and freedom. Since our team at Tandem Interactive is…
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The onset of different seasons ushers in changes in weather and multiple holidays, celebrations, and events. Since these aspects of seasonal change translate to changes in consumer behavior, they represent an exciting holiday marketing opportunity for businesses. For example, October…
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Digital marketing is a perpetually changing field. Since it operates exclusively on the internet, algorithms, tools, and best practices are under constant change. This change represents a challenge for digital marketers or businesses because a winning digital marketing strategy that…
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A marketing funnel is used in digital marketing strategies to visualize the customer journey, starting from a potential customer’s initial awareness and ending when they complete a purchase. Using one allows you to divide customers into segments so you can…
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The marketing world has made considerable progress over the years. The advent of new technology and social media has opened new doors for women in the marketing field, especially digital marketing. Specifically, positions in SEO, PPC, communications, and social media…
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The biggest part of succeeding in business is knowing who your target audience is and appealing to them. Through the use of tools such as Google Analytics, identifying your target audience has never been easier. However, knowing your target audience…
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This blog is part of Tandem’s COVID-19 Business Resource Series, where we will update the community regularly and offer industry-specific tips as well as our best solutions in minimizing the economic risk many businesses may endure during this critical time.…
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This blog is part of Tandem’s COVID-19 Business Resource Series, where we will update the community regularly and offer industry-specific tips as well as our best solutions in minimizing the economic risk many businesses may endure during this critical time.…
Read more
This blog is part of Tandem’s COVID-19 Business Resource Series, where we will update the community regularly and offer industry-specific tips as well as our best solutions to minimize the economic risk many businesses may endure during this critical time.…
Read more
This blog is part of Tandem Interactive’s COVID-19 Business Resource Series, where we will update the community regularly and offer industry-specific tips as well as our best solutions to minimize the economic risk many businesses may endure during this critical…
Read more
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