Boy oh boy, where do we begin? Within the last five years, social media marketing has become a necessity for marketers across the globe. In fact, 90% of all marketers say social media marketing has increased their business exposure. With about 66% of marketers who spend at least 6 hours per week on social marketing efforts seeing more leads, it’s clear that social media marketing efforts pay off. Still not convinced that social media is, well, awesome? If you’re having trouble pitching social media to a client or are skeptical yourself, let Tandem Interactive help break it down for you.
The Proof is in the Pudding
Let’s get down to brass tacks. Social media uses generally free platforms that provide your brand with the opportunity to create content that deeply resonates with your audience. You’re able to connect with users in real-time, ensure your credibility, and increase traffic to your website.
According to Sprout Social, 86% of social media users want to and do follow brands on social. Depending on which platform you’re on, the amount of exposure your brand could receive is infinite. Think about it, Facebook has around 2.27 billion active users a month, with Instagram is right behind with 1 billion active users. The audience is there, ready to receive your message if you use the right social media marketing approach to reach them.
In-House vs. Outsourcing Social Media Marketing
Now that we relayed the importance of social media for your business, it’s time to knock out the topic of whether to outsource social media services or go in-house. But before we do, don’t worry. We get it, your brand is your baby. Who could possibly know it better than you? But at the end of the day, you have a business to run. You most likely won’t have the time or resources to successfully run a full social media marketing plan on your own.
Generally, managing a single social media platform for one company’s profile can take around 30 hours a month. This is for only one platform, such as a Facebook business page. When adding additional platforms such as Instagram or LinkedIn brand profiles, it becomes apparent how time-consuming social media management can be.
A lot of time, planning, and consistency go into successfully running a social media account. When outsourcing an agency for social media services, you’re getting an all in one package. You’re getting a team of people who are knowledgeable in analytics, copywriting, graphic design, social trends, and more.
It’s truly a win-win situation if you decide to outsource social media services. After all, majority of companies outsource their advertising and marketing efforts. So why should social be any different? Contact our social media agency in Fort Lauderdale for more info on how social media can transform your business. With years of experience, we can bring your brand to the forefront of the digital marketing world.