Here we’ll look at an optimization that many marketers may find counter-intuitive: breaking the landing page form into multiple steps.
Read moreGetting clicks to your site might be the bread and butter of your PPC efforts, but this should not be the end of your process.
Read moreMost often, people don’t search the web without a purpose. Instead, when people conduct searches in Google, they are typically trying to satisfy one of six needs.
Read moreDoing competitor research is dire. Here are three easy ways to do competitor research and make your PPC ads stand out from the crowd.
Read moreIf PPC myths have tricked your business, it’s time to get those myths busted with the help of Tandem.
Read morePay attention to your landing pages. It is extremely important and can set you apart from the competition. Here is how.
Read moreIf you’re doing search ads, you know that there are a few options to choose from to get your message across to users. This is the most common:
Read moreIf you need guidance on how to market, one thing that's useful is prospecting. With these methods, you will build your database properly.
Read moreWhen developing a PPC strategy, these are the reasons you should keep the customer's journey and intention in mind.
Read moreIt's imperative to constantly test different ad variations, landing pages, keywords, etc., to see what works best for your specific campaign.
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