Search Engine Optimization
SEO is short for Search Engine Optimization. SEO is the combination of keyword and search query rich content creation, the socialization of that content, link acquisition, local search optimization, online mentions, and brand awareness, all wrapped into one.
What Is SEO?
Search engine optimization (SEO) is a digital marketing strategy used by businesses that want to make sure that they are visible to potential customers on search engines. An organization that takes advantage of the ability that search engines have to connect customers with businesses will experience a much higher amount of web traffic, which translates to an increase in revenue and a higher conversion rate.
Why Is SEO Important?
Since people are so accustomed to getting on the websites that they need to so quickly, they rarely look past the first page of results. In fact, about 75 percent of users never scroll past the first page of search results.
Furthermore, while ranking on the first search engine results page (SERP) is certainly positive for your business, your organization should not rest its laurels on this measure alone. According to Sistrix, a software used by SEO professionals, being at the top position on a search engine results page translates to an average click-through rate of 28.5 percent. This statistic means that about 30 percent of people using search engines to find the products and services that you provide will find themselves on your website. While being within the top three search results is nothing to scoff at, the click-through rates for the second (15.7%) and third (11%) position decreases significantly. These statistics reflect the importance of not only ranking on the first page but at the top of the SERPs.
What Aspects of a Website Influences Search Engine Ranking?
To better understand how SEO strategies can boost your rankings on search engines, it is necessary to know how Google or Bing brings value to consumers. The primary goal of a search engine is to make sure that its users are finding the website that they are interested in. Consequently, innovative companies like Google frequently design algorithms that “crawl” websites to determine their relevance to a search query. There are many aspects of a website that play a role in judging its relevance.
Finding and Implementing High-Demand Keywords
A foundational aspect of search engine optimization is finding high-demand or high-volume keywords and implementing them in your website’s content. By leveraging the keywords that your customers are using into blog posts, web pages, and other forms of content, Google and Bing’s algorithm will recognize your website as relevant. For example, if you operate a business in the tourism industry in Fort Lauderdale, some keywords that may increase your visibility on search engines would be “best events in Fort Lauderdale” or ” what to do in Fort Lauderdale.”
Updating and Socializing Your Content
A business that constantly updates its online content tells a search engine that its website is still interacting with customers and that it is not a stick in the mud. To illustrate, if a website is not updating its content regularly, a search engine’s algorithm will assume that the business is not active anymore. A ” dead” website does not represent a useful resource for a customer, and the algorithm will push it down a search engine results page because of its irrelevance.
Responsive Design to Improve User Experience
A website that provides a positive user experience is important to Google as well. A website that has a “responsive design” is one that is easy to navigate, no matter the device that a customer uses to access it. A website’s uniformity is especially important in an age where your potential customers are using a mix of phones, tablets, and other mobile devices.
The Best SEO Company in Fort Lauderdale, FL
The latest internet statistics show that Google now processes over 63,000 search queries every second on average, which translates to over 5.5 billion searches per day and over 1.5 trillion searches per year worldwide. On average, there are over 90 billion searches per month in the United States alone. Those searches become clicks that either convert to a sale or don’t. The clicks become leads and those leads are hopefully converted to sales. If you have the right SEO company in Fort Lauderdale on your side, those clicks will result in profit.
Effective Search Engine Optimization in South Florida
Perhaps the part that is most important for SEO companies in Fort Lauderdale is the fact that all search traffic results from a query. It is a digital marketer’s job to have their client be the result for that query.
Tandem is an SEO agency in Fort Lauderdale, Florida with over 10 years of experience in the complex world of search. With custom-tailored SEO packages, our digital marketing specialists will get that job done. Providing optimized content creation, link acquisition, and more SEO services in Florida to ensure top search rankings for your business.
Reputable South Florida SEO Company
Tandem is known for creating custom-tailored SEO packages that work for our clients. We offer an in-depth analysis of your website and how well it is performing in terms of how visible its SEO-optimized content is on search engines.
Search engine optimization is about so much more than just creating a website and blogging on it. SEO efforts are an on-going, ever-changing, vital necessity for your website’s online presence and your brand’s reputation and awareness. With Team Tandem, you can get your site in a good position on search engine result pages (SERPs).
Why SEO Services Matter?
A physical store needs advertising, word of mouth recommendations, and a good location. Your website needs all the same elements, but in digital form. SEO services are essential for all businesses to survive and thrive in the online world of clicks, pop ups, and information overload.
Developing an online presence without SEO is like building your business out in the middle of the desert before the road has been built. At Tandem, our SEO services in Florida are about growth, direction, and making sure that your online presence is reaching the right people, with the right information.