Search Engine Optimization (SEO)
Search engine optimization is a tool used to increase traffic onto websites by using keywords to manipulate search engine results pages (SERPs). The increased visibility enjoyed by organizations that correctly implement SEO strategies directly correlates to higher revenue and influx of customers. Thanks to the internet, any business with online access can reap the rewards of working with an experienced SEO team based in Fort Lauderdale, Florida.
In years past, newspaper advertisements and billboards were the foundation of marketing campaigns. These marketing techniques were limited to locals who happened to buy a newspaper or drive past a billboard. Modern marketing techniques such as pay-per-click campaigns allow for any business with internet access to purchase prime “real estate” near the top of Google results pages. If Google was a highway full of prospective customers, pay-per-click campaigns ensure that these prospective customers see your business’s billboard while driving past. Tandem can remotely place one of these billboards no matter the location of your business, securing an influx of prospective customers.
Social Media Management
Social media has revolutionized modern life. Social media marketing has changed our life by connecting us in a way that was once impossible. Businesses have also been witness to the dramatic changes that social media has caused. Customers make decisions based on your social media presence. According to Global Web Index, “54% of social browsers use social media to research products.” The massive user base and influence that social media platforms have demand that an experienced team handles your social media campaigns.
What to Consider When Hiring a
Digital Marketing Agency
Local Search Campaigns
Local search campaigns are essentially SEO campaigns but tailored towards a specific area. Local SEO ensures your location gets listed on Google Maps, shows up in local directories, and appears on search results pages when consumers are searching your key terms and phrases in your area.
Landing Page Optimization
A customer finding his way onto a landing page is the culmination of the previously mentioned digital marketing strategies. A landing page is where a business earns revenue. Being such a critical component of digital marketing campaigns, it is only right that they are correctly optimized to maximize their efficiency. We work to ensure that your landing page collaborates with the other facets of your digital marketing campaign, regardless of the location of your business.