COVID-19 has already profoundly altered the way business is being conducted in the United States and around the world. Industries are being shaken like ragdolls and the retail industry has been hit harder than most. Our retail digital marketing experts…
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This blog is part of Tandem’s COVID-19 Business Resource Series, where we will update the community regularly and offer industry-specific tips as well as our best solutions to minimize the economic risk many businesses may endure during this critical time.…
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Despite what others have said over the years, link building has remained one of the strongest facets of SEO. However, acquiring valuable links has become more difficult with Google’s algorithm continuously learning which links have been engineered for SEO. Therefore,…
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Lately, local search has been making waves in the digital marketing world as smartphones become the primary tool used to search for information about a local business. Major platforms like Google My Business, Waze, Alexa, and Yelp have become the…
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Have you ever scrolled through Facebook and come across a variety of thumb-stopping videos? As a user, you were more inclined to “like” these well-made videos as opposed to ones about similar topics that were painfully long and horribly edited.…
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It seems like 2019 zipped by and we’re now already in the fourth quarter of the year. With the holidays right on our heels, it’s time to improve our local SEO marketing for the season. Customers will be busting down…
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Notes from Pubcon Las Vegas If your paid social media strategies for Facebook are no longer performing as they used to, don’t worry, it’s not just you. No longer can you create a conversion campaign on Facebook, target user…
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Notes from Pubcon Las Vegas 2019 While following the social media track at Pubcon Las Vegas, I noticed a similar theme that really struck me as valuable and important throughout this week. That is, whether you work on the brand…
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Calling all music lovers, art enthusiasts, and small biz owners — festival season is in full effect! We survived the wave of this year’s Coachella posts on our feeds that either made us never want to eat a cheeseburger again…
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As online marketing strategies start to advance, companies are shifting focus from implementation to optimization. Content, more than ever, needs to be at the forefront of marketing campaigns to earn attention. As a business, you must put extra effort into…
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