Google has always provided the building blocks for digital marketers since the beginning of the worldwide web. Through the years, we have seen the evolution of search marketing to help Google deliver on its company’s core promise – the best…
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If you are in the realm of digital marketing, you understand the frustration that comes with reporting your data. Where did the metrics come from? Who knows how to make a pivot table? Once the table is created, who actually…
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With technology infiltrating every industry, demand is higher than ever for a consumer’s desire to have information quickly. In a recent study by Google, 47% of the United States population admitted that YouTube is used to help make decisions on…
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The Ins and Outs of PPC Remarketing Campaigns Similar to SEO, PPC remarketing has its best practices that should be standard when launching a new campaign – or auditing an old one. Since AdWords launched ‘retargeting’ in spring 2010, we…
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[info_message style=”info”][est_time][/info_message] In the digital marketing industry, marketers understand that our space is always changing. With an awesome partner like Google, the innovation and design made to enhance search results and to help consumers find what they are looking for…
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[info_message style=”info”][est_time][/info_message] For those of you in the retail space, if you are not participating in Google’s Merchant Center for Google Shopping, your customers are not finding you! Google Merchant Center is a tool that allows you to integrate your…
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[info_message style=”info”][est_time][/info_message] Every marketer has heard the phrase “Content is King”, but that statement should come with an asterisk. While content is important, there are certain factors that can make it king or make it an enemy when it comes…
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[info_message style=”info”][est_time][/info_message] Being in digital marketing can get exhausting and confusing. Creating codes to accurately track conversions, clicks, traffic, referral sources, etc. can become complicated, and code implementation can turn into technical issues. While the responsibility of accurate tracking and code…
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[info_message style=”info”][est_time][/info_message] As entrepreneurs, we are all familiar with the term SEO, but do we understand the truth about SEO and what it really is? SEO (Search Engine Optimization) is an evolutionary form of marketing your business digitally in order…
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[info_message style=”info”][est_time][/info_message] SEO is important for every business, regardless of the industry. Keep in mind that with great success and fortune comes great envy, and this is where businesses fail to keep an eye on the gray area. Competitors can…
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