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The Psychology of an SEO Strategy

In order to target your desired audience you need to understand how they search and why so you can met their needs. Analyzing the psychology behind your SEO strategy can help tail your marketing efforts in the right direction to…

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Taking Local Search Marketing to the Next Level

When trying to rank locally, it is beneficial to take traditional marketing methods to kick your local search marketing up a notch. In today’s local search marketing industry, the borders between traditional and local search are blurred. Everything is blended…

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Study Your Competition to Improve SEO

Improve Your SEO by Using Your Competition Many digital marketing companies in South Florida will agree that the key to success could lie with your competition. Tandem Interactive shows you how to conduct competitive research online, so you can reach…

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Storytelling in Marketing

Storytelling is a useful tool for marketing and developing a brand. Authentic storytelling in marketing is a great way to engage customers. “Facts tell, but stories sell.” – Bryan Eisenberg, an internationally recognized professional marketing keynote speaker on how storytelling…

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Social Media Voice Guidelines

To become a master of social media marketing, there are some sure fire techniques you should be following. Although similar to traditional advertising efforts in some way, social media advertising is its own skill. Tandem Interactive social media strategies vary…

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