Email marketing is one of the pillars of any digital marketing campaign. Although many other communication platforms have entered the marketing conversation, emails are the primary way that businesses communicate with customers to this day. One of the principal advantages of email marketing for businesses is the fact that it is an avenue for a direct conversation with customers. Usually, digital marketing tactics look to win privileged placement on search engines or share engaging content. While these tactics are usually conducive towards more website traffic and revenue, it requires customers to click on your website to learn more. With email marketing for businesses, your content is made immediately visible to your customers by showing up on their inbox.
Email marketing is a powerful tool for businesses, but there is room for improvement. One of the easiest ways to improve your email marketing campaigns and therefore boost conversions is by utilizing creative and personalized campaigns. Creative marketing campaigns make your email stand out from the pack, which entices readers to take a deeper look into what you sent.
Using Personalized Email Marketing
As previously stated, your email marketing campaign should differentiate itself from the other marketing emails by being personalized to your customer. The truth is that no one wants to open a generic-looking email when they have a flooded inbox. To make your email stand out more, you should include an eye-catching subject line that speaks directly to the reader. The subject line should include information that you have collected on your customers. Information like where they are located, what they have recently purchased, and what stage of the customer journey they are currently in are great things to consider when writing a subject line.
Creativity is an important part of the personalization process because you need to tailor the contents of the email according to the customer that is receiving the email. For example, if you own a home service business and want to send marketing emails to customers in Colorado, it would be best for you to use images closely related to Colorado’s geography in them.
Using Seasonal Celebrations Like Halloween
The modern customer expects businesses to be in tune with what is going on around them. This includes “non-traditional” festivities like Halloween. You can creatively use celebrations like Halloween in your business email marketing campaigns by using the colors associated with it- black and orange- throughout the email. Using Halloween-related vocabulary and puns in the subject line is also a great way to engage customers by showing your Halloween spirit.
Your marketing emails should always include a call to action. A call to action could be an invitation to purchase a product or visit a website. If you are sending marketing emails during Halloween, your call to action should follow suit and be Halloween themed.
Email marketing for business and other digital marketing strategies can be what differentiates yourself from your competitors. Fortunately, Tandem is an award-winning digital marketing agency. Tandem can help your business’s digital marketing strategy with proven methods. Contact us today to learn more about our content creation, SEO, and PPC services.