Email marketing forms part of the foundation of digital marketing. While the internet has witnessed the rise and fall of many different communication platforms, email has constantly remained a tool that people and businesses use to communicate with each other. Since emails allow businesses to message customers directly, email marketing for small businesses can be of great use to you. Emails should be engaging and catered to your target customer to be effective. Emails command a respectable user base. According to Hubspot, there are 3.9 billion daily email users, and 73% of millennials prefer communications from businesses to come via email. With over half the world active on email, and the inclination that younger generations have towards business communications coming from emails, the potential for revenue generation is immense.
Email marketing for small businesses is made convenient by email marketing services like Mailchimp. Below are a few advantages that Mailchimp offers to small business owners.
How Small Businesses Can Use Email Marketing Automation
Mailchimp allows you to send emails automatically when a customer subscribes to your email newsletter. Sending a personalized email to subscribers is a great way to increase engagement with customers, which increases the chances that they remain one. Mailchimp also allows you to automate your marketing emails to be sent at a certain time and date. For example, if your small business sends a newsletter every Wednesday at 2 PM, Mailchimp can be set to automatically send this email. This automation saves you time and money that would have been spent sending marketing emails.
Different Emails You Can Send with Mailchimp
Along with email automation, Mailchimp helps small businesses with their email marketing campaigns by having pre-set templates that allow you to customize your campaign’s look. Here, Mailchimp allows you to organize your content, create your style, and even include images. These templates are designed to be as engaging to readers. An engaging outreach email increases the chances that a reader subscribes to a newsletter or business offering.
The ability to send different emails depending on customers can be used by small businesses to target customers on different stages of the customer journey. For example, you can design an email that is specifically for people who are recently subscribing, have been with you for a year, or recently canceled. Tailoring emails also enables more efficient retargeting campaigns. If you noticed that a customer responded positively to an initial marketing email, you can retarget them easily by sending them another email on Mailchimp.
Tandem is an award-winning digital marketing agency that offers top-notch digital marketing strategies to businesses in all industries. Our team of worker bees ensures that your organization enjoys excellent social media, SEO, and PPC strategies. No matter the type of business that you own, you can benefit from proven digital marketing strategies. Contact us today to learn more.