Shaye Vasapolle

Marketing Your Products for The Seasons

The onset of different seasons ushers in changes in weather and multiple holidays, celebrations, and events. Since these aspects of seasonal change translate to changes in consumer behavior, they represent an exciting holiday marketing opportunity for businesses. For example, October…

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How To Create A Powerful Marketing Funnel

A marketing funnel is used in digital marketing strategies to visualize the customer journey, starting from a potential customer’s initial awareness and ending when they complete a purchase. Using one allows you to divide customers into segments so you can…

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Boost Your Analytics Insight With User ID Tracking

Digital marketing campaigns for businesses are at their most effective when statistics are accurately recorded. Fortunately, Google Analytics allows businesses to record the success of their Google advertising campaigns. Google Analytics helps users keep up with their website’s performance by…

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