Marketing Your Products for The Seasons


The onset of different seasons ushers in changes in weather and multiple holidays, celebrations, and events. Since these aspects of seasonal change translate to changes in consumer behavior, they represent an exciting holiday marketing opportunity for businesses. For example, October is a popular month to use seasonal marketing because Halloween is celebrated in this month. Here, brands typically use Halloween-themed brand activations and transform their social media to include colors and themes typically associated with Halloween. 

Below, we will go into detail on some good ideas to use in your digital marketing strategy during the spring and holiday season. 

How Can I Use Seasonal Marketing During the Spring Season?

Changes in seasons are accompanied by the onset of seasonal holidays and celebrations. During the spring season, the most popular celebrations are St. Patrick’s Day and Easter. These celebrations are usually associated with the color green. A good holiday season marketing technique would be to include images that heavily include green. 

Another holiday marketing strategy your business could use is to include the common mascots that these celebrations have, which are leprechauns and rabbits, respectively. Using things commonly associated with St. Patrick’s Day and Easter is a surefire way to connect with customers while making yourself more relatable during the spring season. 

How Can I Use Holiday Marketing Strategies During the Holiday Season?

The “Holiday Season” is generally considered to run from late November to early January. The Holiday season is popular because it is a time reserved for vacations and visiting family. It is also a popular time for business to take their digital marketing efforts to the next level. The holiday season is the perfect time to target consumers because they will have plenty of free time. There is also a wide range of holidays you can target, which means you can now target a wide range of customer demographics. 

Some of the best ways you can target customers are through blog posts relevant to Christmas, New Year’s Eve, or Hanukkah. 

Does your business need to improve its holiday digital marketing strategy? Tandem is a digital marketing company in Fort Lauderdale that can help your business increase its revenue and leads thanks to our award-winning digital marketing strategies. If you are looking to include holiday marketing into your digital marketing plan, contact our Fort Lauderdale SEO and digital marketing agency today to learn how we can improve your digital marketing strategy.