The modern customer is no longer just looking for a superior product. While offering a high-quality product is still vital for prolonged success, creating lasting experiences and connections has become a necessary component of the equation. Today, buyers are increasingly mindful of creating memorable experiences that they eagerly share with their friends. Customers no longer walk into a store to make a purchase and walk away; they are looking for a deeper connection to the businesses they frequent. A study conducted by Harris reveals “more than 3 in 4 millennials (78%) would choose to spend money on a desirable experience or event over buying something desirable”.¹ Coffee shops and bakeries can take advantage of these new facets to make a name for themselves with brand activations.
What is a Brand Activation?
“Brand activation” is a word referring to a campaign or event that leads to heightened customer awareness. Brand activations work by creating lasting engagements with customers. With Halloween on the horizon, the opportunity for creating a memorable brand activation is ripe. Read more below to discover some Halloween marketing ideas your bakery or coffee shop can use to drive brand awareness and engagement this Halloween.
Using a Halloween-Themed Sale Brand Activation
Your bakery or coffee shop could use a Halloween-themed sale to attract customers while showing off their festive spirit. For example, if you own a bakery, you could sell Halloween-themed cupcakes and cookies that sell at a reduced price. To maximize the efficiency of this type of brand activation, your bakery or coffee shop could make it an event that offers a discount for customers who walk into the store with a costume.
Not only does this encourage people to visit your store on Halloween, but it is also an opportunity to create lasting experiences customers are likely to share on social media. A good social media presence during any holiday season can make a big difference in your digital marketing efforts.
Is Trick-or-Treating a Viable Halloween Marketing Idea?
Trick-or-treating is a staple of Halloween. Your bakery or coffee shop can show it is in the festive spirit by making its storefront a popular trick-or-treat location. Using decorations to make you “haunted house” believable is sure to garner plenty of foot traffic from curious trick-or-treaters. Giving out free candy not only encourages more people to visit your location and share it on social media, but it also creates a memorable experience that plants the seed for repeat customers.
Using a Halloween Themed Menu
Halloween is a perfect time to switch a menu around. Adding ingredients or items commonly associated with Halloween, like pumpkin or various candies, are the best examples of this. Along with memorable experiences, consumers also yearn for some form of exclusivity or rarity. If your bakery or coffee shop creates a special menu and advertises it correctly on social media and search engines, it could see an immense influx of new customers.
Is your business in need of a revamped digital marketing strategy? Look no further than Tandem. Tandem is a boutique digital marketing agency headquartered in Fort Lauderdale, Florida. Our digital marketing specialists have years of experience helping businesses of all kinds reach new customers and retain their existing ones. Contact us today to learn more.
1. Eventbrite – MILLENNIALs Fueling the Experience Economy