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How To Create A Powerful Marketing Funnel


A marketing funnel is used in digital marketing strategies to visualize the customer journey, starting from a potential customer’s initial awareness and ending when they complete a purchase. Using one allows you to divide customers into segments so you can later divide your digital marketing strategies according to the customers in each segment. The stages of the marketing funnel are awareness, interest, evaluation, commitment, and sales. While all stages of the marketing funnel are important, the best way to ensure a marketing funnel is leading to revenue is by focusing on the top of the funnel. A business that creates a powerful top of the marketing funnel is likely to make more sales and gain more leads thanks to a more precise digital marketing strategy. 

What Is The Top Of The Digital Marketing Funnel?

Funnels are a perfect visualization for this concept because they are wide at the top and become narrower as it reaches the end. The top of the marketing funnel consists of digital marketing strategies focused on increasing brand awareness. Examples of digital marketing strategies that increase a business’s awareness are search engine optimization and paid online advertising. Optimizing blog posts and other website content with keywords and phrases that customers are searching for is conducive to driving traffic into your website, which increases brand awareness and the probability of a sale. 

Paid online advertising strategies increase brand awareness by placing your business in front of potential customers. One of the most popular paid online advertising methods is PPC advertising. PPC advertisements increase brand awareness by placing highly at the top of search engines. High placement on search engines ensures more people see a business because that is where customers conduct the most business research. 

One way that a business could maximize the effectiveness of SEO and PPC at the top of the digital marketing funnel by doing thorough research on keywords and keeping up with the newest updates on both fronts. 

Another great way to make sure that the top of the marketing funnel is working to its full potential is by using social media. Leveraging social media content increases brand awareness because customers are spending a large amount of time on social media. If your business uploads engaging content, social media users are more inclined to share it with their followers. The more people who see and share your content, the more web traffic your website will experience. 

Partnering With Tandem

Can your business use help to develop its digital marketing strategy? Our award-winning team at Tandem can help! If you want to learn more about search engine optimization, PPC, or social media, our digital marketing agency in Fort Lauderdale is here. Contact us to find out what the buzz is all about or give us a call at (954) 519-4114 today!