Listen to our CEO, Joe Laratro on Deconstructing Data's Newest Podcast Episode
Driving Results: How Tandem Buzz is Revolutionizing Digital Marketing
Get ready for an exciting and informative episode of Deconstructing Data! Joe Laratro, our President and Founder is the special guest on this episode.
Joe shares his expertise on a wide range of topics, from GA4 and GA Audiences to PPC and SEO. With years of experience as a CEO, published author, and Keynote Speaker at Pubcon, Joe provides valuable insights into custom variables for data enrichment and ad data, upcoming challenges of losing free analytics and free AB testing, and his favorite tech stack tools.
In addition to the main topics, Joe is asked some post-topic questions, such as what advice he would give his younger self in the industry and what tips and tricks he can share to prepare marketers for the future.
Connect With Joe Laratro:
LinkedIn: https://www.linkedin.com/in/joelaratro/
Connect With Tandem Buzz:
Website: https://tandem.buzz
LinkedIn: https://www.linkedin.com/company/tandem-buzz/
Connect with BDEX:
Web: https://www.bdex.com
LinkedIn: https://www.linkedin.com/company/bdex/
Twitter: https://twitter.com/BDEX
Instagram: https://www.instagram.com/bdex_llc/
TikTok: https://www.tiktok.com/@bdex_llc
Spotify: https://spoti.fi/3Yxs0x8
Don’t miss out on this opportunity to learn from a true leader in the sales intelligence platform space.
Timestamps:
0:00 Intro Music 0:45 Introducing Joe Laratro, Founder of Tandem 5:50 How SEO Has Changed 10:30 Challenges of Losing Free Analytics & A/B Testing 19:00 Preparing For The Transition To GA4 22:12 Best Practices for Custom Variables For Data Enrichment & Ad Data 27:47 Why Are PPC & SEO Important In Digital Marketing? 33:25 What’s In Your Tech Stack? 36:20 What Advice Would You Tell Your Younger Self? 37:54 Lessons From Your Experience 40:20 Check Out Omni IQ
