Earlier this month, Team Tandem traveled west to Las Vegas for Pubcon, the search marketing event of the year, where we networked with hundreds of digital marketing experts from around the world. Pubcon is a community of marketing professionals coming…
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You may have heard of some great SEO techniques in the past that really helped with the optimization of your webpage, but have you heard of some SEO techniques that sound like absolute bologna or just too good to be…
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When you first think of page speed, you may think how fast your webpage loads upon access. This is extremely important for your SEO rankings. Why? Well, nowadays, when users search for something on Google, they want it now and…
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Polish your schema. What is Schema Markup? Search engines like Google, Yahoo, and Bing crawl data from millions of websites every day to deliver relevant data to consumers. Of course, these search engines understand the keywords they are crawling and…
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If you have a business that relies on local customers to drive your revenue, it’s imperative to have an active local SEO strategy in place. While this strategy works alongside a traditional organic SEO strategy, the two are ultimately separate…
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Optimize your Insta! Instagram has launched some new features on their platform to make the user experience better and make it easier for business accounts. The site has announced that they will be testing features like a “New Posts” button…
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Accelerated Mobile Pages (AMP) are a big topic of discussion in the world of search engine optimization. SEO marketers from around the world have different perspectives of whether implementing AMP on your website is worth it. Our SEO team in…
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Your GMB is more important than you think. Google My Business (GMB) provides several great ways a company can connect with their customer. Tandem, SEO for small businesses, suggests claiming your GMB listing if you haven’t done so already. This…
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Sometimes, good PPC can be hard to find. As digital marketing continues to thrive, it’s become more of a feat to find a PPC agency that you want to entrust your company with. When sorting through the nearly endless list…
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Calendars are a must for a well-organized life and for well-organized social media accounts. Posting, tagging, liking, following – all of these are key functions of social media. For SEO and other marketers, there’s one aspect of social media which…
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