Do You Need AMP on Your Website?

Accelerated Mobile Pages (AMP) are a big topic of discussion in the world of search engine optimization.

SEO marketers from around the world have different perspectives of whether implementing AMP on your website is worth it. Our SEO team in Fort Lauderdale put together an AMP pros and cons list to use for your business.

Pro: AMP Helps Content Load Faster

AMP removes the extra clutter, features, and design from a webpage, so that the primary focus is the content and images that make up the body of the page. This makes the page load faster and in theory, encourages more people to engage with the article because they are not seeing popups, distracting sidebar ads, etc. Google lists AMP friendly pages with a lightning bolt symbol so they are easily identifiable.

Con: Implementing AMP Can Be Expensive and Takes Time

AMP is not a one and done solution. Site platforms like WordPress offer plugins that take some of the legwork out of the process for their blog pages, but it takes a lot of know-how and regular management to be able to reap the benefits of the faster pages. The changes won’t happen overnight and will take the knowledge of a team who understands the implementation, execution and continual management of the process. It can take a few months before you start seeing results, but our SEO team in Fort Lauderdale can help.

Pro: Increased Engagement in AMP Content

AMP content has noted a bump in engagement and organic traffic. Because the pages load faster, they rank higher in search engines and receive more traffic. People can read the content without a lot of distractions from the website, so they will be able to engage more.

Con: AMP Can Eat Up Your Crawl Budget and Influence Tracking Data

If you have a lot of data tracking implemented on your site, then you need to be careful when implementing AMP. Attribution of that data gets a little trickier when you through AMP data into the mix. Unique visitors, conversion rates and bounce rates can all be tough to analyze with addition of AMP pages. AMP is sometimes attributed to direct traffic instead of search and new sessions can be created with AMP and non-AMP which again affects conversion and bounce rates. It’s important to have a good understanding of how it can affect your analytics and customize your data segmentation so that it doesn’t get too confusing.

The best thing to do when you are starting to implement AMP on your site is to use it on specific pages to see how it is working. Start with content that isn’t getting much traffic or just for blogs instead of for every page of your website. If you are getting the results you want, then take it to the next level and start converting other pages to the mobile-friendly format. If you have questions on where to start, contact our search engine optimization company in Fort Lauderdale.