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Schema Markup and Why It’s Important for SEO


Polish your schema.

What is Schema Markup?

Search engines like Google, Yahoo, and Bing crawl data from millions of websites every day to deliver relevant data to consumers. Of course, these search engines understand the keywords they are crawling and the text. But now they’ve taken it a step further with schema markup. Schema markup is a code that you integrate with your website content to tell search engines what the data means.

This common vocabulary tool helps search engines determine what each part of your content should be defined as. For example, is a name in your article the author of the piece, or rather just a part of the content? Like how HTML tells webmasters what heading or format the text or tag should be published as, schema markup is a tool that helps to label the content on your page and identify it for users.

Many call schema markup a business’ virtual business card because it tells you what they do, who they are, where they are located, etc. This helps users get the information they need faster and more efficiently.

Why is it Important to You?

Because it’s new, many sites have not yet implemented the trend, so your website content will have an advantage over others who haven’t adopted the technology. Schema markup applies to articles, local businesses, restaurants, TV episodes and ratings, book reviews, software applications, events, and products. Users will be able to find information more easily, so this means it is important to make your site as optimized as possible.

Schema markup is also working on being applied on mobile-indexes as well, which means that you will be ranking not only with websites, but with apps and other data sets. Having the correct schema set up on your website will ensure that Google is able to rank your pages alongside all these other data types.

Our Tandem Interactive team specializes in PPC and SEO for small businesses. We’re ready to help you integrate schema markup into your web content. Get in touch with us today!