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The Importance of Local SEO


If you have a business that relies on local customers to drive your revenue, it’s imperative to have an active local SEO strategy in place. While this strategy works alongside a traditional organic SEO strategy, the two are ultimately separate plans. When a user searches for a specific product or service, they typically add a local component such as the name of a city or area. Having a strong local SEO plan in place is so important for businesses to show up when the user is searching for what that company offers. Organic SEO refers to business rankings when the search does not include a geographic location. Investing in local SEO efforts can be a game-changer for your company, especially if you rely on local revenue.

Google My Business

Maximizing your local SEO efforts starts with Google My Business. Does your company have a published GMB listing with the correct name, address, and phone number? How you utilize your GMB listing will influence your local rankings. Tandem recommends that you constantly update your listing with accurate business categories, images, and Google posts to enhance the quality of your GMB listing. It’s imperative to have accurate information published on your listing because your customers are going to turn to this information to find your business.

You should also consider adding your company to different local directories such as Yelp, Yellow Pages, and Hotfrog to increase online visibility and ranking.

Local SEO is Highly Targeted

Many local searchers make their search online to find a specific business, however, many don’t have a specific business in mind when they begin their search for a product or service in the area. Through a strong local search strategy, you can better leverage your business in terms of local ranking and promote what you have to offer when potential customers really need you.

Tandem Interactive, a digital marketing agency in Ft. Lauderdale that specializes in SEO for small businesses, can help your business create and execute a strong local SEO strategy in order to rank and convert customers. Contact us today for more information on our local SEO services.