What You Need to Know About Page Speed

When you first think of page speed, you may think how fast your webpage loads upon access. This is extremely important for your SEO rankings. Why? Well, nowadays, when users search for something on Google, they want it now and they want it fast, especially on mobile. So, where do we start?

Features that Influence Page Speed

Page speed is gauged by three factors: the page load time from different standpoints (in various browsers, countries, etc.); the implemented speed of any event (how fast images load, response time to button clicks, etc.); and how fast the browser can analyze the document piece by piece before making accessible for user interaction. Time to first byte (TTFB) is a measurement of how long it takes for your browser to receive the first byte of information from a web server. Google uses TTFB as an indicator for rankings. When tracking site speed, always use a browser that supports the HTML5 Navigation Timing interface such as Chrome, Firefox 7 or later, Internet Explorer 9 or later, Android 4.0 browser or later, in addition to any earlier versions of Internet Explorer with the Google Toolbar installed.

Making the Move to Mobile-Friendly

One portion of page speed analytics that must be concentrated on by web developers is mobile-friendly websites. More and more people are accessing websites via their mobile devices and if your website isn’t mobile-friendly, you’ll be left in the dust with a lower SEO ranking. User interaction is key when it comes to having a mobile-friendly site. For example: if online users have to pinch or zoom to view your content, most likely, they’ll get frustrated and leave your site. When you have a mobile-friendly site, your content is readable and usable. Check out Google’s Mobile-Friendly Test to see if your website is mobile-friendly and to improve your SEO ranking.

Minimization is the Name of the Game

If you want to improve your page speed analytics even more, minify your resources like HTML, CSS, and JavaScript. When you minify your resources, you remove unnecessary or useless data without altering how the resource is analyzed by browsers. These unnecessary codes include code comments, formatting, and any other unused codes. Also, make sure to optimize your code by excluding spaces, commas, and any other nonessential characters. If you’d like to learn more about minifying HTML, CSS, and Javascript, visit Google’s Minify Resources page.

Page Speed Experts

Tracking page speed analytics is endless work. If you’ve finished working on your page speed, work on it again tomorrow, next week, and next month. To prevent getting left in the dust in regard to SEO ranking, make sure to auto-update Page Speed Insights testing. Is this a lot to take in? Have no fear! Our professional SEO experts are here to help ensure that your website’s page speed is up to date. Contact us to find out more.