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How to Create the Best Facebook Video Ads for Mobile
Have you ever scrolled through Facebook and come across a variety of thumb-stopping videos? As a user, you were more inclined to “like” these well-made videos as opposed to ones about similar topics that were painfully long and horribly edited.…
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Why Instagram’s Following Activity Tab Disappeared
At the beginning of the month, Instagram removed its ‘Following’ tab. This feature, which was within the ‘Activity’ tab, allowed you to see the posts and comments recently liked by people you followed. It would also notify you when someone…
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Facebook Video Metrics Lawsuit Results in $40 Million Settlement
On October 7th, Facebook agreed to pay advertisers $40 million in a proposed settlement that would end a class-action lawsuit alleging the social media giant provided marketers inflated video metrics. The suit accuses Facebook of overstating the average time users…
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Black Friday Social Media Campaigns to Blow the Competition Away
Black Friday is around the corner and the sales are popping up all over. Especially if you are an ecommerce site, the time is now to pounce on this opportunity. Black Friday is just the beginning of the busy end…
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Tips to Leverage Your Facebook Advertising in 2020
Notes from Pubcon Las Vegas If your paid social media strategies for Facebook are no longer performing as they used to, don’t worry, it’s not just you. No longer can you create a conversion campaign on Facebook, target user…
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How to Freshen Up Your Brand With a Social Media Audit
Notes from Pubcon Las Vegas 2019 While following the social media track at Pubcon Las Vegas, I noticed a similar theme that really struck me as valuable and important throughout this week. That is, whether you work on the brand…
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Memes in Marketing: How Your Favorite Memes are Secretly Advertisements
I started 2019 just like every other millennial: hungover watching Bird Box on Netflix. Technically, the movie came out in December 2018, but the real hype started with all of the memes that appeared towards the end of December 2018.…
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What’s the Difference Between Facebook Ads and Boosted Posts?
When you’re doing social media for your business, you may not know which tactics will work best for your goals. Especially if you’re unfamiliar with the world of digital marketing, it can be difficult to narrow down decisions like paying…
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Marketing Conferences in 2019
There are dozens of marketing conferences you can choose from to help you expand your knowledge in the craft. Whatever your digital marketing specialty is, whether it’s SEO, PPC, Brand Reputation Management, Web Design, etc., there’s a conference for you!…
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