PPC

Discovery Ad Campaigns: What Are They?

Google has now launched new Discovery campaigns that will run across the YouTube home feed, Gmail social and promotions tabs, and the Google Discover feed. This new campaign type in Google Ads follows Universal App Campaigns in which advertisers simply…

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audit or bust

Audit or Bust!

Content Marketing Audit If you are like a lot of businesses, then you have probably neglected to conduct a proper website audit. While it may seem like busy work, a website audit is invaluable.  The goal of a website audit…

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using one seasonal URL

Using One Seasonal URL

Holiday Landing Pages Versus One Seasonal URL Tis the season for holiday landing pages, but with seasonal landing pages can come some less than jolly headaches for your online marketing strategies. While you should certainly want to highlight your holiday…

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ppc campaign tips

PPC Campaign Tips for 2019

2019 is almost here, which means it’s time to update your strategy for your PPC campaign for the new year. Here at Tandem Interactive, we know our PPC. We’ve compiled some helpful tips to improve your PPC in 2019.  …

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google automation

Is Google Going Too Far with Automation?

These days, Google seems to be running with “the more automation, the merrier” kind of attitude. Along with the latest roll out of the new interface for Google AdWords (or should we say “Google Ads”), came Responsive Search Ads. Responsive…

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