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SEO Gardening vs PPC Hunting: The Difference Between SEO & PPC


It is not every day you read a title like the one above, but just go with it. March 12 is National Plant a Flower Day. While you may be confused with how this relates to the difference between SEO and PPC, let me explain. One of our SEO staff members, Ryan Kemp, always says SEO is like gardening and PPC is like hunting. Still confused? We do not blame you. Don’t worry, we will break it down.

SEO Gardening

There are many different types of marketing strategies online, but as a digital marketing agency in Fort Lauderdale we spend a good bit of our time providing SEO services. While everyone wants to be at the top of page one for Google, getting there doesn’t happen overnight. The big difference between SEO and PPC is time. A good SEO strategy will be slow and steady. It requires a lot of time, attention, and care, just like gardening. Are you getting it now?

When you plant seeds, it takes a while until you can enjoy the fruits of your labor (sometimes literally). You need to water the plant consistently, make sure it gets the proper amount of sunlight, and protect it from any harmful pests. Similarly, SEO is a never-ending task that requires months of hard work before you can see your website start to move up the SERP.

Yes, gardening takes time, but if done right, the reward can be a rich source of nutrients that can keep you from going hungry. Our online marketing agency in Fort Lauderdale looks at SEO as an investment in the future of your company. While it may take time to see the results, when you do, you will be able to reap the benefits for a long time. The monetary gains from a good SEO strategy will be able to keep your business going. If you are looking for affordable SEO services to set your business up for a brighter future, let our Fort Lauderdale SEO company help.

PPC Hunting

In contrast, PPC, or pay-per-click, tends to have a big reward quickly, but without the consistency.

Back in the day, a big kill would give you nice, delicious meat for a few days. While the meat was tasty and filling, getting the big kill required a lot of effort and calories, making it an unsustainable practice on its own. As a Fort Lauderdale PPC agency, we help our clients get that big reward they are looking for. Nailing down that big lead or leads with PPC ad campaigns is not usually any everyday occurrence, but when you do make the big sale, the monetary rewards can hold over your company for a bit.

SEO & PPC Working Together

Now that you know the value of SEO and PPC differences, you can understand why combining SEO and PPC will have the biggest pay-off for your business. If you are looking to get started with SEO and PPC, our online marketing agency in Fort Lauderdale can help. We also offer social media management, online reputation management, and Google Maps marketing. With our guidance, you company will soon be feasting on the meats and fruits of your labor.