Digital Marketing Terminology: What Your Digital Marketer Says Explained

Organic traffic, backlinks, and keywords, oh my! If you do not know anything about SEO, or the internet for that matter, these common SEO terms can be confusing. Don’t fret. Our digital marketing agency in Fort Lauderdale is here to clear up the confusion created from digital marketing terminology. Whether you already have a marketing agency that you simply do not understand or you are in the market for a PPC agency that also offers affordable SEO services (hint, hint), here is a small list of website words you should know.

Digital Marketing & SEO Glossary

At Tandem Interactive, we believe in keeping our clients informed, so let’s start with some common digital marketing terms.

Digital Marketing

First of all, digital marketing is exactly what it sounds like. It simply comprises marketing strategies for the digital sphere, which include your business website, online advertisements, and social media. There are various types of marketing strategies and marketing campaigns your business can do online, and our marketing agency can help.

PPC, Pay-Per-Click

PPC is a form of internet advertising that is meant to bring visitors to your website. Your business will have to pay money for each click your ad receives. You have probably seen these ads at the top of Google search results.

SEO, Search Engine Optimization

In a nutshell, the goal of SEO is to get your website to the top of page one on Google for search results relevant to your business by optimizing the content of your page using keywords and phrases that people are using in their queries.

SERP, Search Engine Results Page

SERPs are the pages listing the results of your query in search engines like on Google or Bing. As a search engine optimization agency, we want our clients to be on the first SERP.

Organic Traffic

There is paid traffic, which is self-explanatory, and then there is organic traffic. Organic traffic is made up of people who are drawn to your site naturally because your content is stellar or you have information they are looking for rather than through paid online advertising. These people typically find your website on a SERP.


If your Fort Lauderdale SEO company is doing it right, they should be using appropriate and effective keywords as part of their SEO services without overdoing it. Keywords are simply the words and phrases that are most relevant to your business or topic of a particular piece of content. They are words and phrases that you would expect people to search when they are looking for a product or service you offer.


Backlinks are links from one website to another. Backlinks are an important part of SEO efforts, and the greater the EAT (Expertise, Authority, & Trust) aspect of the site that is linking to you, the better your website looks on Google, which can increase your ranking on the SERP.


If your marketing company  rattles off digital marketing terminology without a care for your understanding, then you have a problem. Make sure your digital marketer isn’t just telling you what you want to hear or trying to dodge your questions by using an overload of SEO vocabulary. Our Florida marketing agency works with you so that you can understand this digital marketing terminology and exactly what we are doing to get your business on top of the digital marketing game. Along with SEO and PPC services, we also offer online reputation management, Google Maps marketing, and social media management.  Contact us today so that your business can take the internet by storm.