Google’s back with yet another update, but this time it’s for Search Console. As we all know, Search Console helps us retrieve reports for the search traffic and performance of our webpages, along with helping us fix important site issues.…
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2019 is almost here, which means it’s time to update your strategy for your PPC campaign for the new year. Here at Tandem Interactive, we know our PPC. We’ve compiled some helpful tips to improve your PPC in 2019. …
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These days, Google seems to be running with “the more automation, the merrier” kind of attitude. Along with the latest roll out of the new interface for Google AdWords (or should we say “Google Ads”), came Responsive Search Ads. Responsive…
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With businesses popping up all over the globe each day, companies of all kinds are on a never-ending-quest to provide the best, most relevant answers in a Google search that will point back to their service. In accordance with Google’s…
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Google AdWords recently changed their conversion tracking from a code that fires on the landing page to a universal website code. Formerly, we would create a Conversion Tag in Google Tag Manager with the Conversion ID number provided by Google,…
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At Tandem Interactive, a south Florida digital marketing agency, we know that having traffic on your website is great, but it is important to understand where that traffic is going and if they are converting. Are people spending time looking…
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A negative review or article popping up in search results in a nightmare for any business. Not only does it turn away prospective clients, but it brings your whole brand into question – even by those who already use your…
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The popular social media platform, Snapchat, is taking steps toward structuring a powerful location-based ad platform that brands should pay close attention to. The popular social media platform recently rolled out a new feature called Snap Maps that allow any…
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In the world of social media, Instagram is a rather impressive platform. With multiple updates in 2016 and continuous updates rolling out so far in 2017, Instagram is offering not only social media enthusiasts but also business owners more opportunities…
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Google has always provided the building blocks for digital marketers since the beginning of the worldwide web. Through the years, we have seen the evolution of search marketing to help Google deliver on its company’s core promise – the best…
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