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New Snapchat Map Feature allows Brands to Increase Social Media Marketing Efforts


The popular social media platform, Snapchat, is taking steps toward structuring a powerful location-based ad platform that brands should pay close attention to. The popular social media platform recently rolled out a new feature called Snap Maps that allow any user to see where their friends are located on a map. This feature also shows crowdsourced videos and snaps that can be shared from specific locations.

Why do advertisers need to take advantage of this new location feature? Brands can potentially see a huge boom for their business that can help guide their social media marketing efforts. Snap Map allows brands to promote to users based off the places they have been according to Snapchat. This is a huge opportunity for advertisers to leverage their targeting techniques on the social media giant.

The long-term goal that brands can expect from this feature is increased store traffic to their business. Of course, brand awareness is the first step in driving traffic and Snapchat allows brands to capitalize on this. Location-based ad spend continues to grow on mobile and digital capabilities, and we’ve seen Snapchat utilize this trend with their recent updates. According to Oppenheimer, Snap Maps will be a way to surface location-targeted ads alongside user-submitted content.

It makes sense for brands who wish to target a young demographic at certain times and locations to be advertising on this platform. Snapchat is known to have a strong youthful audience that doesn’t seem to be declining anytime soon.

Tandem Interactive understands the importance of capturing customers through social media efforts and all brands should be on the lookout for future updates and new features that are created on all social media platforms.