Pubcon 2019 is well underway, and Tuesday’s day of sessions started with a keynote from Gary Illyes, a Webmaster Trends Analyst at Google. At his Pubcon keynote, Gary discussed some of the newest changes in search along with the reasoning…
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What Is a GoogleBot? If you don’t work for an SEO agency, a GoogleBot can sound kind of strange. GoogleBots are web crawlers used by Google to collect documents and information from the internet to create an index. This index…
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There’s a lot of work involved in running the digital marketing portion of your business – we all know this is true. You could spend hours, even days, trying to figure out the right metrics to pull from Google Analytics,…
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Starting in December 2018, Google Maps and Lime, the popular transportation rental company, teamed up to make it easier for users to find available Lime scooter rentals and e-bikes near them. The partnership allowed people using the transit option on…
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Featured Snippet /ˈfēCHərd ˈsnipit/ noun – The summary of an answer to a user’s query, which is displayed on top of Google search results. It’s extracted from a webpage and includes the page’s title and URL; also known as Position…
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March has just started and Pubcon Florida 2019 is well underway in sunny Fort Lauderdale. Team Tandem was sure to attend, including our founder Joe Laratro, who moderated Google’s Gary Illyes keynote address. These are some of the rumblings we’ve…
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Google is known to constantly update its search algorithm throughout the year. Just a few months into 2019, Google has already rolled out a handful of algorithm updates. One of these Google search algorithm updates was launched around February 14…
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Google’s back with yet another update, but this time it’s for Search Console. As we all know, Search Console helps us retrieve reports for the search traffic and performance of our webpages, along with helping us fix important site issues.…
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As a digital marketing agency in Fort Lauderdale, we understand the importance of keeping an eye on search engines, especially Google. While scanning the web for new developments in online marketing strategies and internet marketing campaigns, we stumbled upon the…
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Google just announced an update to Google Images called Google Lens. This will enable searchers to learn more about the images they click on. Google Lens is a feature that was introduced in May 2017 that allows mobile users to…
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