Mobile Site Speed Optimization With the rapid growth of technology, it’s no surprise that everyone is using their phone to get information at the push of a button. As a result, businesses need to adapt in order to reach mobile…
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E-A-T: Expertise, Authority and Trust. Google uses these guidelines in search quality evaluations. Thousands of quality reviewers assess sets of webpages and submit feedback to Google. Through the raters’ feedback, Google can improve its algorithms. E-A-T essentially serves as Google’s…
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Earlier this month, Google released a #AskGoogleWebmasters video featuring its Webmaster Trends Analyst John Mueller explaining how its search engine algorithm considers H1 headings. We discussed this video in an earlier blog post on the effect of multiple h1 tags…
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The most popular search engine, Google, has introduced user-generated images in product reviews. You can find this new tool through the Google Shopping feature. Our professional e-commerce marketing team is thrilled about the latest Google feature. Here is everything you…
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Google has revealed the most searched Halloween costumes in 2019 and the list contains a mix of pop culture characters and trick-or-treating staples. On its new Frightgeist platform, what it calls a “GoogleTrends experiment,” users can see a list of…
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You may have noticed that your Google searches are looking a little different but maybe you can’t place your finger on why. Over the last few years, there have been several Google search layout changes including the addition of Featured…
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In a 2019 Google Webmaster live video session, Google Senior Webmaster Trends Analyst John Mueller was asked the question, “Is it mandatory to just have one H1 tag on a webpage, or can it be multiple times?” 1 His answer…
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In their very first episode of Google Search News on the Google Webmasters YouTube channel, Google’s Senior Webmaster Trends Analyst John Mueller sits down to discuss some of the latest Google SEO news. Of the updates Google recently made to…
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Google is ever-evolving. As digital marketers, it’s our due diligence to be prepared for these Google updates as soon as they come out. One of the most recent Google updates is now focused on Google Search Console. This update comes…
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Pubcon 2019 is well underway, and Tuesday’s day of sessions started with a keynote from Gary Illyes, a Webmaster Trends Analyst at Google. At his Pubcon keynote, Gary discussed some of the newest changes in search along with the reasoning…
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