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Finding & Optimizing for Featured Snippets – Pubcon Florida 2019


Featured Snippet /ˈfēCHərd ˈsnipit/ noun – The summary of an answer to a user’s query, which is displayed on top of Google search results. It’s extracted from a webpage and includes the page’s title and URL; also known as Position #0.

 

Featured snippets typically come from one of the top five positions on the first page, and they’re usually bulleted lists, ordered lists, tables, or in paragraph from. They can be answers to questions, prepositions, comparison queries, and more. Being in this position in the SERPs not only creates brand awareness, but also shows that you have expertise in your field.

 

Shelly Fagin, SEO and Community Manager for SEMRush, dives deep into how content writers can acquire featured snippets by stealing them straight from their competitors – and we’re diggin’ it.

 

In order to steal a featured snippet from your competitor, you have to start with a properly structured markup. For instance, if the snippet is an ordered list, you will want to use the proper coding to create an ordered list, rather than using H2s to build out your answers to the query. If the snippet shows a table, then you must include a table in your content to outrank the current featured snippet.

 

Some things to keep in mind when trying to steal a featured snippet from your competitors:

  • Always analyze the content written on the site that’s raking higher than yours
  • Implement the proper use of header tags
  • Make sure your titles and headers are simplified
  • Integrate visuals with optimized alt tags
  • Use linked citations from reputable sources
  • Simply write better content
  • Keep your content informative

 

Shelly also shares her little secret on how she steals featured snippets quicker than the rest: with Google Search Console. Using Google’s Fetch and Render tool, you can tell the Googlebots that you’ve written and uploaded a piece of content that has potential to outrank the current Position #0. They will then be able to crawl your site and determine whether or not your piece of content is superior to your competitor’s. If you’ve followed Shelly Fagin’s advice, your piece of content will outrank your competitor’s – and then you win!

 

For more tips and tricks on how to get your content to rank, check back in for more updates and notes from Team Tandem at Pubcon Florida 2019.