Google Has a Friend In Disney

As a digital marketing agency in Fort Lauderdale, we understand the importance of keeping an eye on search engines, especially Google. While scanning the web for new developments in online marketing strategies and internet marketing campaigns, we stumbled upon the Google and Disney partnership as well as a new announcement.

“Disney and Google share a passion for bringing quality content and information to everyone, everywhere. With this new relationship, Disney will bring its entire global digital video and display business onto the Google Ad Manager, which will serve as its core ad technology platform.” Disney wrote. [1]

Google, Disney, and SEO

So what does this announcement mean? Basically, Google will power the advertising efforts for all of Disney’s ads and properties with what appears to be a focus on video. We aren’t just talking about the advertising efforts of a mouse and the famous Disney princesses. The Walt Disney Company includes ESPN, ABC, Pixar, Marvel, and Star Wars. It appears that Google is trying to dip into that famous Disney magic.

While the announcement is vague at the moment, Tandem Interactive will continue to follow the story to see what new developments take place and if this could affect your online marketing strategies or marketing campaigns.

At Tandem Interactive, we are a digital marketing agency in Fort Lauderdale that wants to keep you up-to-date on the latest National and Florida SEO trends or news. Your job is to run your business, not SEO and digital marketing. If you feel you cannot keep up, contact us about affordable SEO services and PPC campaigns.



[1]: Google Ad Manager- Disney and Google expand strategic relationship