Mobile Site Speed Optimization
With the rapid growth of technology, it’s no surprise that everyone is using their phone to get information at the push of a button. As a result, businesses need to adapt in order to reach mobile users. There are a few ways to improve your site’s mobile speed, starting with a mobile speed test to see where your page is falling short. Whether you are a new business or an established site, the experts of our digital marketing agency will let you know how to test your site’s mobile speed and share insights regarding what you can do to improve it.
How To Check Site Performance On A Mobile Device
In order to improve your site’s mobile speed, there are several resources you can use to check the performance of your site on a mobile device. Google’s Mobile-Friendly Test, Google’s Page Speed Insights, and GTMetrix are among the most common tools you can use.
Google Mobile-Friendly Test
Google’s Mobile-Friendly Test analyzes the site when you simply input the URL and click “Run Test.” The report will indicate whether the site is mobile friendly and lists the errors detected that can affect a visitor’s experience on your site when they are using a mobile device such as a smartphone or tablet. These can include font that’s hard to read on a smaller screen or clickable items that are too close together, among others. It even provides a screenshot of the way the page looks to Google on a mobile device. For the more in-depth Mobile Usability Report, you must verify ownership of the site in Google Search Console.
Google Page Speed Insights
Google Page Speed Insights analyzes your site and suggests different ways to improve the mobile page speed with an estimate of how much faster it will be with each fix. It also offers diagnostic information regarding best practices for web development and the performance checks that are already up to speed. The unambiguous speed score (0-100) is a quick way to understand how well your site performs on a mobile device (or desktop), the color indicators make it easy to prioritize the items that need to be addressed, and the recommendations offer useful feedback about how to improve your mobile site speed.
GTMetrix uses data from Google Page Speed Insights and YSlow to provide a more comprehensive performance report. GTMetrix gives users a Waterfall Chart that can be used to reveal issues like 404 pages or external resources that are blocking your page rendering and offers more information about what each of these issues mean for your site and how you can fix them.
How to Speed Up Your Website on Mobile Devices
The most prominent concerns about the performance of a website are the speed and accessibility. Here are some ways to reduce the load time and improve mobile site speed.
- Proper CDN Configuration
A great way to boost SEO efforts is to leverage global content through a content delivery network (CDN). A CDN is a collection of servers that are spread throughout different locations around the world that cache website content in a dynamic way. CDN caching will help to provide cached content via a server that is closest to a user. In turn, this will improve your site’s mobile speed.
- Accelerated Mobile Pages (AMP)
This tool introduced by Google was created to improve your site’s mobile speed. Though implementing AMP used to be tricky, there’s now a WordPress plugin that makes it so much easier. Accelerated Mobile Pages were designed purely for the sake of readability and speed, which means it sacrifices a lot of UX elements on your webpage. However, as the tool continues to evolve, webmasters are now able to customize and track the AMP code in order to optimize the page.
- Improve Site Structure and UX
The structure of a site is a component that is often overlooked when building a website but it’s a huge factor in the overall user experience (UX) on the site. A poor site structure will result in slower page loading times, a less than ideal UX, and will ultimately drive the users away. On the other hand, a well-organized site structure will help users navigate the site in order to find what they are looking for quickly. This clear, defined path to a page will also help the page load faster, which is another element that can improve the user experience. Google’s algorithms use UX and site speed information in order to help rank your website and better serve the people who are actively searching.
- Google’s Responsive Design
Google recommends that users follow the Responsive Design template when creating a new site in order for it to respond or adapt to the user’s behavior based on the size of the screen. Sites that are optimized for mobile devices will rank higher in mobile searches.
- Increase Google Crawl Rate & Frequency
We all know Google looks at several different factors on a website; but how does Google get all the data in order to rank a website? Bots, of course. They crawl a website, analyzing the different elements, so a more optimized site will rank higher. A sitemap provides metadata about certain types of content, making it easier for the bots to analyze. Other ways to increase how often and how fast Google crawls your site include:
- Use a reliable server with good uptime
- Block access to certain pages you don’t need to rank for
- Use a pinging service to let bots know to recrawl your site
- Interlink your blogs
- Optimize your alt text so the bot can more effectively analyze images and video on the page
- Avoid duplicate content so the bot doesn’t waste time crawling a page it’s essentially already crawled
- Update content; the more often you upload fresh content, the more often Google will crawl your site
- Touch Events > Click Events
Click Events lead users to load another resource, which makes it cumbersome and takes more time. Implementing Touch Events while users are on your site will help improve your site’s mobile speed as well. Touch Events allow for simultaneous touches on more than one part of the screen so it’s more interactive for users. As such, an AJAX crawl is recommended for these dynamic pages because bots are limited to static pages in HTML whereas, with an AJAX crawl or dynamic crawl, the page doesn’t have to be refreshed when the data is retrieved from the server.
If your company needs to update or improve your site’s mobile speed, let your local SEO marketing specialists have a gander at your site and come up with an effective strategy. Contact us to start improving your mobile site speed today!