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Debunking Myths of Google’s E-A-T


E-A-T: Expertise, Authority and Trust. Google uses these guidelines in search quality evaluations. Thousands of quality reviewers assess sets of webpages and submit feedback to Google. Through the raters’ feedback, Google can improve its algorithms. E-A-T essentially serves as Google’s criteria when it analyzes which websites are trustworthy and offer expert information. This concept can be tough to understand; thankfully our SEO agency is here to debunk myths about Google’s E-A-T.

Google will instruct its evaluators to consider the E-A-T of the main content on the webpage they are analyzing, the website itself and the creators of the website. During this past year, E-A-T has become an extensive discussion among SEO specialists. More importantly, E-A-T has roused discussions regarding organic traffic performance, which has also led to confusion, misunderstanding and misconstruing facts. Check out a few of the biggest misconceptions about E-A-T as our specialists debunk them.

What is EAT?

One of the most important concepts of E-A-T to remember is that it is not an algorithm on its own. Google has many tiny algorithms that work together to create a ranking score. Those tiny algorithms look for signals on pages and content that can be considered E-A-T. While E-A-T itself isn’t an algorithm, Google searches for signs that correlate with the concept of E-A-T. It’s important to understand there is no E-A-T score. Neither Google nor reviewers will assign you a specific rating for your content.

EAT Is Not a Replacement for Technical SEO Auditing

As we debunk myths about Google’s E-A-T, remember that focusing on E-A-T does not replace technical SEO auditing. Just because you implement E-A-T does not mean you can forget the traditional SEO resources. For example, landing page optimization, link acquisition and keyword research should be executed for full SEO efforts to succeed. Implementing E-A-T is an excellent tool if algorithm updates have negatively impacted your website. However, you shouldn’t forget about all the other helpful SEO tools.

Google Algorithm Update E-A-T Is Not a New Concept

While there has been a lot of new information regarding this concept, there has also been a lot of misconceptions about E-A-T. The 2014 version of the Google Quality Guidelines first introduced the idea of E-A-T. Google wanted to reduce misinformation and display only high-quality, trustworthy content. Several initiatives sought to improve the trustworthiness and transparency of Google’s search results.

EAT Google Algorithm Takes Time

One of the biggest misconceptions about E-A-T is expecting immediate results after implementing this tool. With some SEO tactics like optimizing metadata and correcting technical problems, you can see immediate results once Google re-crawls and indexes. Unfortunately, E-A-T doesn’t work as fast because it isn’t a direct ranking factor. It takes a significant amount of time and effort to implement because you have to build trust with your users and only then will search engines begin to process the changes. Google doesn’t frequently do major assessments of site quality, so you might have to wait until the next core update rolls out.

While this marketing tool can be tough to understand, thankfully, our digital marketing team was here to debunk myths about Google’s E-A-T. Call our team today to learn more about our services and let us take your company to the next level.

Sources:

Search Engine Journal – Google’s E-A-T: Busting 10 of the Biggest Misconceptions