SEO Expert

Cause Marketing

Leveraging a Cause to Promote Your Brand It’s not enough to convince consumers that you have the best product or the least expensive service anymore; many brands are turning to a cause marketing strategy in order to appeal to their…

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Using PR for Link Building

Despite what others have said over the years, link building has remained one of the strongest facets of SEO. However, acquiring valuable links has become more difficult with Google’s algorithm continuously learning which links have been engineered for SEO. Therefore,…

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Do Reciprocal Links Help or Hurt Your SEO?

Link acquisition is one of the most common marketing tactics. This resource was very popular in the early 2000s but its popularity decreased over time. However, reciprocal links are a natural byproduct of running a website. It’s important to understand…

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