How Digital Marketers Use Screaming Frog SEO Spider

How Digital Marketers Use Screaming Frog SEO Spider

What is the Screaming Frog SEO Spider? Learn how this important SEO tool can help your company increase its organic rankings.

In Search Engine Optimization and search engine marketing, one of the most crucial aspects of driving the success of a website are the “technical” aspects. That includes the metadata and interlinking of a website. The most important part of what is considered metadata are the title tags and meta descriptions of a website. Those are used by search engine crawlers to quickly get a description of what the contents of a website are. Metadata has significant weight when it comes to search engine rankings.  If these are optimized with keywords, the possibility of your website ranking will increase greatly. The importance of metadata means that one of the most critical tools in the arsenal of an SEO professional is Screaming Frog. Below, our Fort Lauderdale SEO professionals take a closer look into how it is used and its advantages. 

What Is Screaming Frog SEO Spider? 

The Screaming Frog SEO Spider is a tool that allows people to make a deep crawl of the website so that digital marketers have a better understanding of the technical makeup of a website. That gives a detailed overview of every single web page and what its title tag, meta description, and interlinking makeup are. For digital marketers, this makes optimizing the technical aspects of a website easier. Neatly organized into a spreadsheet, digital marketers could write new title tags and meta descriptions as they wish. 

More About Screaming Frog For SEO 

The Screaming Frog for SEO plugin also allows digital marketers to view a visualization of how all the pages on a website are connected. Since website architecture and interlinking are an extremely valuable part of SEO, marketers that want to optimize their performance on this aspect of SEO are much better served by a detailed graph. These graphs are even color-coded based on how healthy the links and pages are. 

More About Our Fort Lauderdale Digital Marketing Agency 

Tandem is a Fort Lauderdale digital marketing agency that is ready to help your business grow through the internet! Our full collection of services is bound to help your business, and its website reaches its target audience thanks to a well-balanced digital marketing strategy. Contact us today to learn more about our SEO, PPC, and social media marketing services.