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It All Starts With a Question: Linking with Tandem


It All Starts With a Question: Linking with Tandem

How can I make my site more credible while also enhancing a user’s experience? The answer is link building.

So, what do you want to know? How can I make my site more credible while also enhancing a user’s experience? The answer is link building. As part of a search engine optimization (SEO) strategy, link building and establishing authority are important aspects of a page ranking well on the search engine results pages (SERPs). Google has confirmed that both links and quality content are two of the three most important ranking factors for SEO. By including links on your site, you will achieve better ranking with Google, but you are also providing the user with a plethora of resources to potentially answer that initial question.

Linking To Tandem

As a digital marketing company, we strive for excellence in creating the best user experience for our clients and their customers. Here at Tandem, we value collaboration and pursuing excellence. Collaborating with other businesses and resources builds Tandem’s credibility and the work we do here. Here we’ll tell you more about the process of boosting your credibility through link building.

EAT

Have you ever heard, “You are what you eat?” Even in SEO, that’s sort of true. The EAT acronym stands for Expert, Authoritative, and Trustworthy. Most people would prefer to consume information from a site that depicts all three of the above. The EAT aspect of content is becoming more and more important as searches evolve and increase the importance of solving for user intent.

Healthy Profile

Having a healthy profile will generally allow your site to move up in the rankings. So how do you do this? Your link profile is an overall assessment of all the inbound links your site has earned. Ideally, these links should be viable and diverse. Along with that, links should always be earned or editorially placed and relevant and from topically related sources. Equally, any anchor text, or the text that is clickable on a hyperlink, should be related and descriptive. The goal is to bring qualified traffic to your site.

Quality Backlinks

If the goal is to bring qualified traffic to your site, you will want to obtain backlinks from other quality sites. Backlinking requires a couple of steps. First, find customers or partners to link to, then publish a blog with appropriate content, and next, create unique resources. Once you’ve done this, you will want to build related resource pages. Possibly even consider getting involved in your local community to help build your credibility. If you’ve found something that worked before, consider refurbishing that top content. Ultimately, you want to be newsworthy, but don’t forget to remain personal and genuine.

How Tandem Can Help

The world of digital marketing can be an overwhelming space to maneuver. If you are searching to create an E.A.T-worthy website, let our busy bees at Tandem do the work for you. Digital marketing is our milk and honey, and we are eager to offer our skills and expertise to build your business. In addition to SEO, we offer PPC, local GMB, and more. By working with Tandem, you can “bee” the next big buzz. Contact one of our team members today or join the hive.