fbpx

March Digital Marketing Updates


March Digital Marketing Updates

Staying up to date with digital marketing updates is imperative to the success of your business. Knowing what new tools are available, bugs or glitches in programs such as Google Search Console, and being knowledgeable about new algorithms being rolled out can help you stay ahead of the competition and help you create a high-impact SEO strategy.

Staying up to date with digital marketing updates is imperative to the success of your business. Knowing what new tools are available, bugs or glitches in programs such as Google Search Console, and being knowledgeable about new algorithms being rolled out can help you stay ahead of the competition and help you create a high-impact SEO strategy

At Tandem.Buzz, a digital marketing and graphic design marketing agency in Fort Lauderdale, we share all the biggest news and trends happening within the marketing world. With the help of our busy bees, here are the March digital marketing updates that you should know about as we move into the second quarter of the year. 

PPC Industry Updates 

Our team specializes in PPC marketing in Fort Lauderdale and are experts at creating compelling ads. There were plenty of important PPC updates in digital marketing that we found quite interesting. 

  • While the transition from Adwords to Google Ads has been ongoing for some time, Google AdWords is closing up shop for good in April, and Google is changing the locks on straggling business. All users have until April 27th to transition their API code from legacy Adwords API to the new Google Ads codebase; any legacy API will stop working after that. This deadline stands as a fitting reminder of another sunset date on the horizon: expanded text ads will become concrete on June 30th of this year. You will no longer have access to create or edit any expanded text ads, an effort to push for the more automated Responsive Search Ads.
  • In other realms, Google Shopping has opened its floodgates to the more reputable shopping listings. Google has expanded its dispersion of trusted store badges to free shopping listings. If your performance indicators hit the mark, you will have an opportunity to earn that coveted blue checkmark, regardless of your status with Buy on Google.

March SEO Updates 

Our digital marketing agency offers search engine optimization in Fort Lauderdale, and we are experts at creating keyword-rich content that is optimized for both the user and search engine crawler. Our specialists found that there were important March digital marketing updates happening that can help make an impact on your SEO strategies. 

  • Amidst the ongoing war happening in Ukraine, the pressure has begun for Google to remove pro-Putin propaganda publications from search results. Search Engine Land discussed how some tech giants are starting to take the steps to curate Russian content that hits their platforms and how Google should start doing the same. Publications such as Izvestia, Russia Today, and Ria News are a few examples of publications that promote pro-Putin propaganda online. For most Russian language speakers, finding credible news has become more and more difficult. As of March 11th, however, it seems that Google has been doing something about this.
  • Google has begun rolling out a more visual search interface on mobile with the grid format. Barry Schwartz heard from a Google spokesperson who discussed how the new Google mobile interface would offer relevant information related to images so users can have a better grasp of what they are viewing. The interface is currently live for certain search queries on mobile devices.  
  • Google announced the successful rollout of the Google page experience update for desktops. This Google update began being rolled out around February 22nd and took about 9 days to be completed. The Page Experience update for desktop involves all the signals included in the mobile version of the page experience, minus the requirement needed for the website to be mobile-friendly.

Updates in Social Media  

Our creative services department is committed to staying on top of the latest March digital marketing trends in the sector of social media. Here are some of the newest insights and trends from our social media marketing team at Tandem.Buzz. 

The Best Digital Marketing Agency in South Florida 

Reap the benefits of staying in the know about digital marketing trends from our South Florida marketing agency. Our team of specialists uses this valuable information to ensure that our clients are performing, gaining more in search, and are up to speed with all the changes happening. 

Give us a buzz today to learn more about our customizable digital marketing packages. We offer a wide range of digital marketing services and can create a package that suits your business goals. From PPC to Google maps marketing, our specialists are experts at optimizing websites for a wide range of business sectors.