The Benefits of Microsoft Clarity in Digital Marketing
Our marketing experts in Fort Lauderdale are sharing everything about Clarity by Microsoft and its features.
At Tandem Buzz, we offer the best South Florida neuromarketing services using the latest tools and programs to better grasp user engagement. One of our all-time favorite programs to use is a free analytics tool that focuses primarily on user behaviors as they interact with your website and its features. Our digital marketing experts in Fort Lauderdale are here to share all the incredible benefits of Microsoft Clarity and how the heatmaps can help you make sense of how your users maneuver throughout your website from a UX perspective.
Clarity by Microsoft is an easy-to-use platform that provides in-depth data analysis on four major components of a website so that you can improve your website’s performance and user experience. The four major components and benefits of Microsoft Clarity in digital marketing are:
- Session playbacks
- Heatmap recordings
- Engagement Insights
- Proven scalability in a clear yet visual format
Microsoft Clarity was created to make user analytics easier to understand. With the ability to observe and audit UX data as well as design, marketers are able to paint a vivid picture as to why data metrics like bounce rate, time on site, and pages/visits are the way they are. Understanding audience behavior is imperative from an SEO perspective to help improve conversion rates and ROI. One primary benefit of Microsoft Clarity is that it will not impact load speed, meaning your users will not have to wait for your web pages to load.
Microsoft Clarity Features
Our digital marketing agency in Fort Lauderdale is extremely fond of the incredible benefits of Microsoft Clarity in digital marketing. Not only is the program free to use, but it is easy to use and set up. Although the tool is still under development and constantly improving, it is worth checking out and playing around for a better grasp of your user journey down the marketing funnel.
Some of the Microsoft Clarity features include:
- Free to install and use
- Easy team and project management portal for digital marketing agencies
- Integrates with Google Analytics data
- Unlimited recording
- Recording storage for 12 months
- Unlimited heatmaps
- GDPR and CCPA compliant
- Analytical dashboard
- Records users inactivity
- Displays images properly in recording
Although there are many great benefits and features of Microsoft Clarity in digital marketing, there are also some cons to the heatmaps tool. Here are some cons of Clarity by Microsoft that are worth mentioning:
- Doesn’t allow sharing or exporting reports
- No audience segmentation to track traffic source/campaign
- No custom tags
- No user feedback or survey options
- No movement heatmaps
- Analytics data is basic and not a replacement for Google Analytics
- No A/B testing tools for UX testing or design improvements
Using Microsoft Clarity for SEO
SEO specialists can harness the benefits of Microsoft Clarity to understand how users are interacting with websites, created content, and how those users maneuver throughout the marketing funnel. A primary goal in SEO is understanding user behavior and ensuring that users find what they are searching for. Microsoft Clarity is used in SEO to develop in-depth audits and strategies from a user experience perspective. Being able to see user dead clicks, journey throughout the site, and use the Microsoft Clarity heatmap will help show you what keeps users interested and what elements of the website turn them off.
Award-Winning South Florida Digital Marketing Agency
At Tandem Buzz, we use Clarity by Microsoft to audit and better understand Google Analytics. By cross-referencing our data with Microsoft Clarity heatmaps and analytics, we can further optimize websites and improve performance as well as bounce rate.
Do you need help optimizing your website or Google Ads? Our award-winning digital marketing agency offers the best PPC management in Fort Lauderdale as well as exceptional search engine marketing services. Give us a buzz today for a customizable digital marketing package that works best for you and your business goals. Our hive is the expert when it comes to offering South Florida creative services, Local SEO, and email marketing assistance for a wide range of different business sectors.