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Key Takeaways from Latercon 2021


Top Social Media Strategies for 2021

2020 and 2021 have been years full of change. We have had to adapt to new things, as did social media. Scroll below to learn the strategies for how you can get discovered on these digital platforms.

Late last month, our Tandem Social Media team joined hundreds of others in the social media world at LATERCON. Latercon is a social media conference loaded with content and trends of the evolving digital market. Twenty-five industry experts led the conference and shared everything from digital strategy to e-commerce tips and more. Here are our team’s top takeaways from this year’s conference.

Create Scroll Stopping Videos for Any Platform

Did you know that the human attention span is 8 seconds? It gets shorter and shorter for younger generations. This is why you need to create engaging content for your users. If you don’t know what to post, a recommendation is to go to the For You page on TikTok. There you will get some inspiration on what is trending right now. 

Also, be sure to post videos of optimal length for each social platform. Here is the suggested time for each:

  • Instagram feed: Less than 30 seconds.
  • IGTV: Less than 3 minutes.
  • Facebook: Less than 1 minute.
  • TikTok: Between 15 and 30 seconds.
  • YouTube: Between 42 seconds and 10 minutes.

Create a Social Media Strategy

Your social media strategy is a living, breathing, and always evolving roadmap, which is why you must test and retest the content you are posting out to the world.

The main step in creating a social media strategy is determining which KPIs to track in relation to your goals. Clarify your objectives and marketing goals to focus on the social media metrics that will make an impact on your business’s bottom line. The most common KPIs for social media marketing are brand awareness, engagement, traffic, leads, and conversions.

If something didn’t work out in your strategy, don’t get angry or take it personally. Your job is to determine how you use this data to get closer to your goals.

Create Content That Converts

Content is queen, and our social channels today are our storefronts. Be sure to take the following steps when coming up with ideas for your content calendar.

Your content needs to have a hook to grab people’s attention. Incorporate movement, photos, and use powerful words. Also, give value to your audience by focusing on content that will save your audience time or effort on a day-to-day basis. Aiming for shares and saves is the best way to give value. Lastly, remind your audience to take action with your posts, so make sure you have at least one call-to-action per post.

Choose the Best Time to Post on Instagram

With Instagram’s ever-changing algorithm, if you don’t post at the right time, your followers may never see your posts. The Latercon team studied 35 million global feed posts to determine the best time to post, and the results may surprise you.

The best time to post to Instagram is between 5 am and 6 am. This is because people are more likely to engage before starting to work in the morning.  Keep in mind that the algorithm is more focused on showing you content that interests you rather than posts put up a few seconds ago (as it used to be in the past.

For more information about how social media can help your business, give us a buzz at Tandem today. Let our experts make your business shine with our PPC, SEO, and Social Media marketing, plus more incredible social media tips.