How On-Page Optimization Can Improve Your SEO

A good SEO strategy and the perfect customer avatar are just the beginning phases of optimization. It is also important that when a customer finds themselves on your site, that they can accomplish a couple of things right away. 1) They need to be able to know and understand what the page is about and 2) They need to be able to easily find the information they are looking for. This not only makes your site user-friendly, but it also helps search engines to understand that your site is meeting the needs of your customers, improving traffic and ranking scores. These things paired with on-page SEO will certainly take your digital marketing efforts to new heights.

Are you looking to improve your customer experience and increase your rankings for your business’ site? Then you will certainly want to look at your current SEO strategies and tactics. Making sure that you are implementing the right SEO practices is step one to increasing rankings and making sure that you have created the proper customer avatar is step one in providing the best customer experience. If you have already checked those items off your list, continue reading. If not, check out our previous blogs on SEO strategy and why it is important.

What is On-Page SEO?

On-page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.1 When SEO experts refer to “on-page”, we mean both the content and the HTML source code of the page that is being optimized contrasted with off-page SEO, which pertains to links and external factors.

If you are new to on-page optimization, or on-page SEO, the best thing to do is learn about the on-page ranking factors. On-page ranking factors for SEO are the factors that affect your site’s search and visibility. These can include things like title tags, meta descriptions, on-page content, internal links, URL structure, and more. When not optimized properly, on-page ranking factors can make a difference in your site’s ability to rank, with the biggest issue being the content of your page.

Just like all things SEO, on-page SEO is ever-changing, therefore keeping up with the latest best practices is just as important as other parts of your digital marketing strategy.

The current ranking factors for 2020 to focus on are as follows:

  • Content of page — does your page have good content to supply demand? Is this good content linkable?
  • Title tag — this is the second most important on-page factor. Make sure your title tags are up to par.
  • URL — do your URLs have the proper structure?
  • Image alt text — is your page ADA compliant? To find out why this matters, check out our blog Why Your Website Should Be ADA Compliant & How to Make It So

If you have not already started implanting these factors into your content or website, it is not too late. Make sure to be on the lookout for more changes in 2021.

Improve Your On-Page SEO with Tandem Interactive!

Want to learn more ways to enhance your SEO and on-page SEO efforts, or to learn more about the world of digital marketing? Tandem Interactive is here to get you started! As a boutique digital marketing agency in Fort Lauderdale, FL, we specialize in organic SEM, social media, neuromarketing, visual marketing, and reputation management in South Florida and throughout the country. We are also a Fort Lauderdale PPC agency, offering award-winning pay-per-click, remarketing, and other paid online advertising services. Contact us or call (954) 519-4114 today.


  1. Moz.com- On-page SEO

Related Readings:

Debunking Myths of Google’s E-A-T

Learning On-Page SEO and How to Use It