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Learning On-Page SEO and How to Use it


Making sure that you rank for your target keywords is all about maximizing your potential. Tools like MOZ can help you audit the content on your pages and recommend improvements. Double your SEO efforts by learning how to do on-page SEO.

Brush up on SEO vocabulary.

To learn on-page SEO, you will first need to become familiar with a few vocabulary terms, such as E-A-T, title tag, and meta description. You will also need to understand what SEO content writing is.

Understand E-A-T and YMYL.

After you have grasped the basic concepts of SEO, you will want to look into the different areas of SEO, such as Your Money, Your Life sites.

Learn how to optimize title tags.

As one of the most important ranking factors this year, be sure to do some research on the title tag, or the H1 tag, optimization. For some quick information, check out our blog, Why Use H1 Tags for SEO Despite Google’s Stance.

Know how to create meta descriptions.

A good meta description can help to make your page rank well on SERPs. Though Google promises that meta descriptions do not make a difference in how you rank, including keywords and phrases into your meta descriptions, won’t hurt!

Understand how to use header tags.

Make sure that your header tags provide structure and context for the topic of your blog or article. You will also want to use these headers to break up the text on the page and include keywords in them.

On-Page SEO Checklist

Now that we are beginning to understand how to learn on-page SEO, the next thing you will want to do is work through the on-page SEO checklist listed below. Following the steps in this checklist will ensure that you cover all the bases of SEO and improve your on-page SEO grade.

1. Make sure your keyword is in the URL.
The URL helps Google understand what the page is about.

2. Use short URLs.
Why? Because a study conducted by Backlinko of 1 million Google searches found that short URLs perform best in Google.1

3. Make your keyword the first part of your title tag.
Like they say in real estate, location, location, location! Where you place your keyword in the title tag is just as important as using it.

4. Embed modifiers in title tags.
Adding words and phrases to your title tags will help them to rank for longtail keywords. These terms should be 6-8 words Examples include using words like “best”, “review”, or even including the current year.

5. Make sure that the keyword appears in the first paragraph.
The primary keyword of your article or blog should appear in the first 100-150 words of your content, which is usually the first paragraph.

6. Use the primary keyword in all header tags.
Make sure it appears in the H1, H2, and H3 tags, if you have any.

7. Be sure to optimize your alt text.
Google is great, but it is not great at reading images. So, make things easy by optimizing the image alt text and the file names of the images.

8. Use variations of your primary keyword.
Keyword stuffing is a thing of the past and can cause Google to overlook your content. Instead of jamming your primary keyword into your content 100 times, try using variations of it.

9. Add external links into your content.
External links can help add authority to your site. The best way to secure external links is through good link building practices. 5-8 links is a happy place to be.

10. Include internal links in your content.
Internal links keep users on your site for a longer period and help them find relevant information faster when appropriately linked. 2-5 good internal links are all you need!

 

Wanting your company’s website to rank and perform well on SERPs is a given when just starting out in SEO. Our Fort Lauderdale digital marketing agency can tell you how to learn on-page SEO if you are doing your own digital marketing or help bring your company’s SEO goals to life through on-page SEO. Contact us today to learn more!

 

Sources:

  1. Here’s What We Learned About SEO

 

Related Readings:

How On-Page Optimization Can Improve Your SEO

Why Use H1 Tags for SEO Despite Google’s Stance